Guest commentary: Overcoming legacy data constraints to unlock the potential of generative AI

The automotive industry is on the cusp of a major transformation, driven by the development of autonomous vehicle systems and other advanced technologies such as software-defined vehicles. One of the key challenges facing automakers is the need to generate and validate massive amounts of data to train the artificial intelligence models that power these new technologies. Generative AI has the potential to revolutionize the way automakers develop and test their products. By using generative AI, automakers can create synthetic data that is indistinguishable from real-world data. This can help them train their AI models more quickly and efficiently, bringing new products to market faster.