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Sponsored Content
Google's dealer guidebook helps dealers navigate today's digital landscape
From ridesharing to electric vehicles to driverless cars, the automotive industry faced major disruptions long before COVID-19. But the past year has brought about rapid shifts in consumer behavior, which accelerated new trends that impacted the entire sector, from manufacturers to dealers.
VIDEO: IHS Markit's Tom Libby on industry loyalty trends
Tom Libby, Associate Director Loyalty Solutions and Industry Analysis, Automotive at IHS Markit, discusses loyalty at the OEM and dealer levels, how automakers can adapt their marketing to boost loyalty and how they can maintain loyalty when EV adoption rises.
Toward hyperconnectivity: 5 ways to position your business to profit from connected car
As developments in Autonomy, Connectivity, Electrification, and Sharing trends continue to push the industry forward over the next two decades, Connectivity will become Hyperconnectivity - with dramatic increases in network density inside and outside the vehicle - resulting in both the amount of data created, and the number of vehicle connections. These changes represent massive opportunities for Connectivity-based new products and services. Learn how to best position your business now, to maximize profitability as Hyperconnectivity becomes reality.



