Ford to spend $7B on EV campuses in Ky., Tenn.

John Campos, group vice president at Acxiom, discusses the importance of data in targeting potential automotive customers, how brands can connect with consumers as 3rd party cookies go away and how data and analytics can assist with EV adoption.

Thousands of incremental technology innovations will help pave the way to fully electric and autonomous vehicles. What kinds of advanced technologies can consumers expect that will make these revolutionary vehicles smarter, cleaner and safer? Industry experts from technology leaders Tenneco Inc., Nexteer Automotive and Asahi Kasei Corp. provide some interesting insights.

Over the past two years, inbound calls to Service Departments have increased by 16.3%, representing a rise in Service requests. At the same time, inbound call connection, outbound call volume, and vehicle status updates have declined — all of which directly correlate with customer satisfaction. As inventory shortages plague the automotive industry and greater emphasis is placed on Service, is customer satisfaction at risk? How can your dealership reverse this declining trend by using the phone as an opportunity instead of a liability 

With technology innovation far outpacing the average vehicle design cycle, automakers are faced with a complex challenge – determining which features to integrate in vehicles today to meet continually shifting consumer expectations three to five years from now. So, while technology creates an exciting opportunity to pull ahead of the pack, investing time and resources in a design can be daunting. But it doesn’t have to be. When equipped with ultra-fast connectivity and robust processing power, vehicles can be continually redefined through software – giving automakers the ability to create and own the in-vehicle experience like never before.