Sonic Automotive to acquire 33-store RFJ Auto Partners in $700M deal

Over the past two years, inbound calls to Service Departments have increased by 16.3%, representing a rise in Service requests. At the same time, inbound call connection, outbound call volume, and vehicle status updates have declined — all of which directly correlate with customer satisfaction. As inventory shortages plague the automotive industry and greater emphasis is placed on Service, is customer satisfaction at risk? How can your dealership reverse this declining trend by using the phone as an opportunity instead of a liability 

With technology innovation far outpacing the average vehicle design cycle, automakers are faced with a complex challenge – determining which features to integrate in vehicles today to meet continually shifting consumer expectations three to five years from now. So, while technology creates an exciting opportunity to pull ahead of the pack, investing time and resources in a design can be daunting. But it doesn’t have to be. When equipped with ultra-fast connectivity and robust processing power, vehicles can be continually redefined through software – giving automakers the ability to create and own the in-vehicle experience like never before.

James Hall, founder and CEO of Salty, discusses the company’s embedded insurance platform, what it means for dealers and how Salty aims to deliver the right insurance policy “exactly at the moment a customer needs it.

Learn more from Synchrony, a consumer financial services company and partner of Merlin Complete Auto Care. Synchrony’s small business awards program, the Pillars Project, honors innovative small businesses who have supported their communities during times of change.