Motor Bella ends Detroit auto show drought

Learn more from Synchrony, a consumer financial services company and partner of Merlin Complete Auto Care. Synchrony’s small business awards program, the Pillars Project, honors innovative small businesses who have supported their communities during times of change. 

The U.S. Supreme Court finally answered a decade-old question that shelved text marketing for dealers.

The  pandemic  motivated  dealers to adopt digital retail technologies much  faster  than  expected and many   consumers   have   willingly embraced the transformation. But it appears there’s still room for further growth. What areas of auto retailing still are ripe for digitalization and at what point might consumers no longer  feel  comfortable  with  this wave of new technologies? Industry experts from APCO Holdings, home of  the EasyCare  brand,  Reynolds and Reynolds and Darwin Automotive offer some perspectives.
 

Ally’s Director of Research Ashley Spring and Allie Peters, Service Director at BMW of San Antonio, discuss what Generation Z customers want out of the car-buying experience, which sales techniques geared toward younger buyers can also appeal to older shoppers and how to attract Gen Zers as dealership employees.