Automakers

Nissan sales boss downshifts beleaguered brand's U.S. share target

Nissan6under30K - MAIN_i.jpg
Nissan’s “6 under $30K” campaign highlights the brand’s value-priced sedans and crossovers. (NISSAN)
UK
By:
Urvaksh Karkaria
October 22, 2024 02:18 PM

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Nissan
Nissan North America targets nearly $2 billion in cost cuts to shift out of ‘crisis mode’
Nissan

The sweeping belt-tightening effort will involve hundreds of job cuts in the U.S. and factory consolidation in Mexico.

UK
By:
Urvaksh Karkaria
Nissan North America targets nearly $2 billion in cost cuts to shift out of ‘crisis mode’
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