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Super Bowl auto ads; Trump’s steel, aluminum tariffs

Ad Age News Editor E.J. Schultz talks about the automotive ads, and lack thereof, in the Super Bowl. Automakers and suppliers brace for Trump’s fresh tariffs on steel and aluminum. Plus, the Consumer Financial Protection Bureau shuts down after Elon Musk’s latest DOGE actions.

Super Bowl auto ads; Trump’s steel, aluminum tariffs

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U.S. light-vehicle sales by nameplate, Jan. 2025

Unit sales of cars and light trucks by nameplate in the U.S. listed alphabetically under brand and automaker for the current and previous year periods; table reflects U.S. sales for automakers that report monthly

U.S. light-vehicle sales by nameplate, Jan. 2025