Today’s Average Marketed Price
Measures the visible listed price that consumers see on dealer website vehicle detail pages
 
 
 
 
 

Video & Podcasts

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Toyota expects $1.2 billion tariff hit; experts discuss parts tariffs

Toyota expects U.S. tariffs to cost the automaker $1.2 billion in April and May. After a sales rush, U.S. inventory falls by 10 percent. Plus, experts discuss how auto parts tariffs are affecting different corners of the industry.

Toyota expects $1.2 billion tariff hit; experts discuss parts tariffs

Data Center

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U.S. light-vehicle sales by nameplate, April & YTD 2025

Unit sales of cars and light trucks by nameplate in the U.S. listed alphabetically under brand and automaker for the current and previous year periods; table reflects U.S. sales for automakers that report monthly

U.S. light-vehicle sales by nameplate, April & YTD 2025