Since Jose Muñoz arrived at Hyundai Motor America as CEO last spring, one of his priorities has been working with dealers to boost the retail health of the Hyundai and Genesis brands.
Muñoz will chart Hyundai's progress at World Congress
World Congress facts
When: March 24-25
Where: TCF Center (formerly Cobo Center) in Detroit
Cost: $1,275 (early rate until Jan. 31)
Information: 313-446-0350 or autonews.com/worldcongress
Exclusive lead sponsor: PwC
The automaker entered 2020 with positive momentum. The Hyundai brand's U.S. sales rose 3.2 percent last year in a light-vehicle market that declined 1.2 percent. The Genesis luxury brand is gaining traction, as U.S. sales doubled to 21,233 last year, and its first crossover is due stateside this summer.
Muñoz is working through challenges. Not enough con- sumers know about Hyundai and Genesis and customer satisfaction lags those of peers. He's aiming to improve Hyundai facilities, and Genesis is rolling out a network of exclusive showrooms to compete with established luxury brands.
Muñoz will discuss Hyundai Motor America's progress and future at the Automotive News World Congress in March.
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