Susie Rossick knew she ‘made it’ in the auto industry after becoming the first woman to manage Acura advertising at American Honda. During her 35-year career with the automaker, Rossick has learned how to successfully work and communicate within a male-dominated industry. Moving forward, Rossick is aiming to create ‘emotional’ Acura marketing campaigns and encouraging her female colleagues to ‘try everything’ the auto sector has to offer.
Acura’s Rossick to women: ‘Don’t be afraid to try anything’
Susie Rossick, Assistant Vice President, Acura Automotive Marketing