Acura’s Rossick to women: ‘Don’t be afraid to try anything’

Susie Rossick knew she ‘made it’ in the auto industry after becoming the first woman to manage Acura advertising at American Honda. During her 35-year career with the automaker, Rossick has learned how to successfully work and communicate within a male-dominated industry. Moving forward, Rossick is aiming to create ‘emotional’ Acura marketing campaigns and encouraging her female colleagues to ‘try everything’ the auto sector has to offer.