Using Recalls To Increase Consumer Traffic & Service Revenue

With a cloud of uncertainty hanging over variable ops growth, dealerships are turning to the fixed ops side of the business for revenue growth opportunities, specifically from recalls. 

Every vehicle owner wants to protect their vehicle assets.  Recalls offer a unique opportunity to service at the dealership at no cost to the consumer.  And the revenue is impressive. In most states, the factory reimburses at retail rates for parts and labor.  And there’s no shortage of consumers eager to hear from for franchise dealerships, as some of these NHTSA and OEM voluntary recalls can be life-threatening.

This guide outlines franchise dealers’ opportunities to drive more recall business to their service drive and boost revenue.

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