Pinterest: The Intersection of Awareness and Intent

In the world of social media, Pinterest might not be the first platform that comes to mind for advertisers, but that is a mistake. Pinterest boasts 84 million pinners in the US, with a high-income demographic that includes 3 out of 4 moms. As a visual search engine, it provides a platform for users to actively seek inspiration for purchases as it cultivates user content based on their activity. It is the ideal platform for displaying ads from any dealership looking to build awareness, consideration, and conversion. Explore this prime opportunity to target an audience open to being educated and influenced towards making a purchase.

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