The global automotive industry is projected to grow to just under nine trillion U.S dollars by 2030. During this period, new vehicle sales will account for about 38% of this value despite the pandemic supply chain disruptions.
The global crisis pushed digitization into fast-forward. U.S dealers must provide a compelling digital buying journey to attract more sales and provide modern customers with what they seek. This study shows that 95% of vehicle buyers are actively using digital sources of information and 83% of consumers buying a car want to shop online to save time.
A few keys takeaways from this research includes:
- Automotive consumers visited an average of 4.2 websites during their purchasing process stressing the importance of a digital first approach to sales.
- Only 5.5% of all dealerships had a 360-degree viewer feature, which consumers want most.
- 79% of dealerships do NOT ’offer the ability to search vehicles ‘close to me’.
- Barely 7% of all dealerships allowed consumers to pre-order a customized vehicle.
- Email communications is the favorite consumer tool for asking questions.
Learn more now with this free research: “The OSF Digital 2022 U.S. Automotive Dealership Ecommerce Benchmark Study”. Download it now!