Live text in emails is becoming increasingly popular due to its numerous benefits for both senders and recipients. By including live text in an email, you can improve readability and increase engagement with your subscribers. Not only does live text allow for better accessibility, but it also enhances the deliverability of the email by reducing the likelihood of it being flagged as spam or sent to the recipient's junk folder. In addition, live text helps avoid issues such as broken or blocked images, ensuring that your message is delivered as intended.

Below are a few essential best practices that we will cover.

• Ensure that the live text is concise and relevant to your audience

• Use proper formatting to make the text visually appealing and easy to read

• Testing the email on multiple devices and platforms is crucial to ensuring that your message is displayed correctly, regardless of the recipient's device or email provider