To say the automotive industry has gone through big changes over the past few years would be an understatement. Economic instability, continued inventory fluctuations, and rising interest rates have played their part in profits and performance.

In 2023, it’s time to focus on how your dealership will plan for the road forward when it comes to driving business.

Successful dealers know that success starts with the quality of your leads. Yes, volume is helpful when it comes to leads, however a more qualified, in-market shopper who’s ready to buy is more important than quantity.

It’s not about how many leads you get each day, but whether those leads are considered “good” — and how quickly your sales team can tell the difference. You may think telling good from bad is easy, but with all the robot calls, shoppers who feel excessively optimistic about their finances, people who provide false information, and other types of bad leads, it’s not as easy as it used to be.

However, dealers need to understand that not all leads are the same, and this whitepaper explains the differences, as well as gives examples, of just how important connecting the dots for deal making solutions is.

As a premiere trusted partner, Autotrader and Kelley Blue Book provide you with the solutions to increase your exposure, drive more quality leads, find create ways to address the inventory fluctuations, and create satisfied customers. Additionally, we also want to provide you with insights into what we see working NOW, and more importantly, how you can implement them to ultimately increase gross profits and get deals done faster in 2023.

So if you’re ready to capture your opportunities, download a copy of Not All Leads are the Same – Why Lead Quality and Connected Deal-Making Solutions Matter NOW and learn how to drive your business forward in today’s times as you start to plan for the year ahead.