Identity resolution allows marketers to have a single, more precise view of their customers and prospects. In today’s hyper-connected, always-on world, automotive consumers move across channels, devices, and brick-and-mortar locations at lightning speed. OEM marketers, agencies, and large dealer groups must stay updated on changing consumer buying behaviors and shifting demographics and psychographics to reach consumers at the right time and place during the critical consumer shopping journey.
As the auto industry has shifted from an in-person process to one that primarily starts (and increasingly may conclude) in the digital space, it is important to reinforce the identity resolutions. It is also important for marketers to implement identity solutions that allow for easy verification and authentication throughout the buying and ownership process. Experian provides this confidence.