The Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt. Results from the over 10,000 auto shoppers surveyed might just surprise you, as much as they did our research team!
It’s not all bad news... However, the declining satisfaction and trending statistics should be nudging our industry to take another look at their business and marketing plans in the coming year in order to gain, and keep, an auto shopper's business.
So, let’s unpack a few of the top takeaways on what economic and industry trends affected consumer satisfaction and outline a few ways you can successfully overcome these hurdles shaping auto consumers’ wants, needs and preferences for the road forward.
Download the newest Autotrader blog now to find out what those trends and hurdles are, as well as what successful dealers are doing in 2023 to drive navigate them to drive more leads and profits.