How to Build an Effective Marketing Tech Stack with Colby Joyner of Cavender Automotive

In this on-demand webinar originally hosted with Automotive News, Colby Joyner of Cavender Automotive Group sits down with Car Wars' Jennifer Carroll and Curtis Batsel to discuss the importance of building an efficient technology stack and implementing processes to effectively utilize the technology at your fingertips. Joyner shares his recommendations for the successful adoption of any new software and the solutions he sees as critical for Cavender Automotive. He also shares how marketing has evolved in recent years, why it's so important for marketing and operations to co-exist at a dealership, and his predictions on the future of automotive marketing.

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