We’ve been on this journey of Google Analytics 4 since its announcement in October 2020, and now the countdown starts. We all have just a few months to get Google Analytics 4 set up, working on your website, and all the data flowing. Our Google Whisperer is here to help guide you through all of this. We also discuss how to appear at the top of search engine results pages (SERPs) when users search for specific keywords related to their business with Local Ad Campaigns.
With the announcement that Google Universal Analytics (UA) will no longer process new data as of July 1st 2023, now is the time to ensure that you have your GA4 property set up. Collecting data now means you’ll be able to make month-over-month and year-over-year comparisons when Google sunsets data collection in UA.
There are four main steps that we recommend you take right now to give you the most complete view into your data:
1. Create a GA4 property
2. Create Conversion Goals
3. Create Custom Reports
4. Connect Search Console