Fanalca: Accelerating the Path to Purchase for Customers

Fanalca S.A. is a Colombian metal-mechanical company, supplying stamped metal parts for the main assemblers of Grupo Andino’s vehicles. Fanalca is licensed to assemble and commercialize Honda motorcycles and market Honda cars.

Due to the COVID-19 global pandemic, Fanalca struggled to sell Honda motorcycles through their physical stores, and the company’s existing online presence was limited to a catalog-like marketing website with a phone-based buying model. Seeking to gain the ability to start selling motorcycles directly to consumers online and aiming to offer a better customer experience to their digitally savvy clientele, Fanalca decided to strengthen its existing online presence by adding digital commerce capabilities and transitioning to an automotive ecommerce platform.

OSF Digital installed its Quick Start for Consumer Goods commerce solution in just 2 weeks to help Fanalca rapidly set up a digital selling channel and launch an online shop fast. This out-of-the-box commerce solution, powered by Salesforce Commerce Cloud is designed specifically for brands selling consumer goods such as automobiles and automotive parts. Leveraging OSF’s automotive ecommerce solution, Fanalca was able to restore business continuity by transitioning to a direct-to-consumer ecommerce platform and opening a new revenue and distribution channel.

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