Digitization Of Auto Buying: How To Drive Growth With Online Capabilities Your Customers Expect

With the global automotive industry set to grow to almost nine trillion USD by 2030, auto dealers need to provide a compelling digital auto-buying journey in this post-pandemic era to stay competitive.
Watch this exciting panel discussion to learn why auto dealers must adopt a digital-first approach to sales, to revamp revenue and provide modern customers with what they seek.

Whether your auto dealership possesses a strong digital presence or not, get to know what the latest automotive ecommerce insights are today and what consumers are expecting from a dealer when making a purchase.
Key takeaways:

  • Recent industry trends and key results from OSF Digital 2022 U.S. Automotive Dealership Ecommerce Benchmark Study
  • How the prevalence of website capabilities and the ease of finding them can impact and accelerate auto sales
  • How auto consumer preferences have shifted in the new accelerated digital era


  • Michael Hayes, Academy Chair, NADA - National Automobile Dealers Association
  • Eron Sunando, VP, Commerce Cloud GTM & Transformation, Salesforce
  • Theresa Humphrey, Director, Automotive SME, OSF Digital
  • Charles Dimov, VP, Product and Demand Marketing, OSF Digital


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