Breaking Through Screens To Reach Gen Z Car Buyers

Whenever a new generation comes of age, the previous generations are absolutely baffled. But the oldest Gen Zers are in their early 20s now, and they're working and buying things-things like cars. This generation doesn't have to be a mystery-and they shouldn't be a mystery because they represent a huge market share opportunity for dealers and OEMs.


In this guide, Jessica Stafford, SVP and GM of Autotrader and Kelley Blue Book shares what's working, what's not, and what Generation Z expects when it comes to car shopping and buying.

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