The July 1 deadline for Universal Analytics going away is fast approaching, but rest assured, Ansira’s Google Whisperer is here to equip you with all the knowledge you need about geolocation. We'll delve into the nitty-gritty of how it works and its level of accuracy, while also providing actionable insights on how to leverage location data in your marketing campaigns. Our comprehensive guide is an indispensable resource that will provide you with a detailed understanding of location data in Google Analytics. By utilizing the power of location data, you'll be able to gain valuable insights into customer behavior and tailor your marketing efforts accordingly. This guide also sheds light on the crucial topics below.

• IP addresses

• Factors affecting IP geolocations

• IP address accuracy