DAILY DRIVE PODCAST: An insider's take on how Ford Bronco came to life

Join Automotive News Publisher Jason Stein for a daily podcast series about the coronavirus crisis. He’ll speak with industry experts, insiders and Automotive News reporters about how the virus is impacting and reshaping the automotive industry.

Ford's product development boss explains why the automaker waited so long to bring back the Bronco SUV and how the iconic off-roader and its variants will stand out in the market and differentiate itself from rival Jeep.

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