Volkswagen

Volkswagen’s top U.S. marketer on its ‘SNL’ sponsorship and EV strategy

Fred Armisen, Bill Hader and Kristen Wiig reenact Saturday Night Live's "The Californians" skit in an a Volkswagen ad for the ID Buzz EV.
From left, Fred Armisen, Bill Hader and Kristen Wiig reenact Saturday Night Live's "The Californians" skit in a Volkswagen ad for the ID Buzz EV. (VOLKSWAGEN)
ES
By:
E.J. Schultz, Ad Age
March 20, 2025 10:00 AM

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