March 01, 2023 12:00 AM

Now is not the time to pull back on marketing service departments

Name: Now is not the time to pull back on marketing service departments Video from Automotive News
Uploaded: 2023-03-01T10:43:51-0500
Description: Video: Now is not the time to pull back on marketing service departments Owen Moon, CEO of service marketing and technology company Fixed Ops Digital, talks with Senior Editor Dan Shine about promoting service departments online and how to market other dealership profit centers such as tires and accessories.

Marketing CEO Owen Moon says despite inflation and interest rate concerns, dealerships should not try to save money by decreasing how much they spend marketing their service and parts department.

Dan Shine

Owen Moon, CEO of service marketing and technology company Fixed Ops Digital, talks with Senior Editor Dan Shine about promoting service departments online and how to market other dealership profit centers such as tires and accessories.