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May 12, 2022 10:29 AM

First Shift: Hyundai launches self-driving tech vision in global campaign

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         • Hyundai shares IONIQ 5-based robotaxi vision

         • Carvana plans layoffs  

         • Toyota breaks profit records  

         • Q1 EV registrations surge in U.S.

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    • NEWS
      • Dealers
        • Access F&I
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        • Marketing
        • Used Cars
        • Retail Technology
        • Sales
        • Best Practices
        • Dealership Buy/Sell
          • Done Deals
        • NADA
        • NADA Show
      • Automakers & Suppliers
        • Automakers
        • Manufacturing
        • Suppliers
        • Regulations & Safety
        • Executives
        • Talk From The Top
        • Leading Women Network
        • Guide to Economic Development
        • PACE Awards
        • Management Briefing Seminars
        • World Congress
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls-Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
        • Honda
          • Acura
        • Hyundai
          • Genesis
          • Kia
        • Mazda
        • McLaren
        • Mitsubishi
        • Nissan
          • Infiniti
        • Stellantis
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          • Citroen
          • Chrysler
          • Dodge
          • Ferrari
          • Fiat
          • Jeep
          • Lancia
          • Maserati
          • Opel
          • Peugeot
          • Ram
          • Vauxhall
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        • Subaru
        • Suzuki
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
          • Seat
          • Skoda
        • Volvo
        • (Discontinued Brands)
      • Cars & Concepts
        • Virtual reveals (Sponsored)
          • NISSAN: 2023 Z
          • MITSUBISHI: 2022 Outlander
          • NISSAN: 2022 Pathfinder and 2022 Frontier
          • GENESIS: 2021 GV80
          • KIA: 2021 K5
          • LEXUS: 2021 IS
          • NISSAN: 2021 Rogue
          • TOYOTA: 2021 Venza and 2021 Sienna
        • Auto Shows
        • Future Product Pipeline
        • Photo Galleries
        • Car Cutaways
        • Design
      • Final Assembly
      • China
      • Shift
      • Mobility Report
      • DE&I At Work
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      • Keith Crain
      • Automotive Views with Jamie Butters
      • Columnists
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      • Send us a Letter
    • DATA CENTER
      • Tables & Lists
      • Market Reports
      • Customer Incentives
      • Monthly Vehicle Payments
      • U.S. Vehicle Registrations
      • Loyalty
      • Vehicles in Operation
      • Research & Insights
      • Data Center Partners
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    • EVENTS & AWARDS
      • Events
        • Congress – Nashville
        • Congress – Washington, D.C.
        • Mobility Forum
        • Retail Forum: Dealer Discussions
        • Leadership Academy
        • Canada Congress
        • Europe Congress
        • Leading Women Conference
        • Fixed Ops Journal Forum
        • Shift Publicis
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        • Retail Forum: NADA
      • Awards
        • 100 Leading Women
        • 40 Under 40 Retail
        • All-Stars
        • Best Dealerships To Work For
          • Register for the 2022 Best Dealership To Work For
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        • Shift: A Podcast About Mobility
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        • Download Apps and Podcasts
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        • AAM
        • AutoAlert
        • CNA National
        • Polly
        • Truist
        • Acxiom: Acxiom VP on the intersection of analytics and car shoppers
        • Blue Yonder
        • CDK Global
        • Cox
        • Cox
        • Cox
        • DealerPolicy
        • Deloitte
        • Equifax
        • Equifax
        • Gentex
        • IHS Markit
        • MSX International
        • Micron
        • Qualcomm
        • Remember Group
        • Reputation.com
        • Ricardo: Dave Shemmans
        • Ricardo: Marques McCammon
        • Salty
        • T-Mobile
      • Publishing Partners
        • Cox: Transformation toward eCommerce in automotive retailing
        • Easycare: Reinventing the service contract for EVs
        • Easycare: The importance of benchmarking your reinsurance performance
        • Experian: Three steps to adapting to constant change in automotive marketing
        • Haig Partners: Buy-Sell Q&A: Where the Automotive M&A Market is heading
        • Haig: Buy-Sell Q&A: What is the value of an M&A advisor?
        • Siemens: The impact of vehicle electrification and connectivity on electrical system design
        • Text2Drive: Digital retailing meets the service department
        • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
        • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
        • Wipro: How to address safety and security for software-defined vehicles
        • Wipro: The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem
        • Notarize: What to expect for the future of auto sales
        • Seagate: Unlocking value from connected-car data
        • Amazon Web Services: AI-powered supply chain decision-making
        • Epic Games: Five ways in-car designs will change in the next five years
        • Haig Partners: How are dealerships being valued today?
        • Haig Partners: Dealership consolidation trends
        • Haig Partners: Dealership valuation trends
        • Haig Partners: Dealership succession planning
        • Ally: Navigating the future of automotive retailing
        • Google: How a century-old brand is transforming the auto industry
        • Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?
        • Solera | DealerSocket: Four real-time integrations that can save your dealership time
        • Solera | DealerSocket: Time for a new pre-owned pricing tactic
        • Kerrigan Advisors: Blue Sky Update Q4 2021
        • Qualcomm: Trading multi-year design cycles for on-demand features and experiences
        • Synchrony: 5 Ways to Help Motivate and Retain Employees
        • Twitter: EV adoption is happening...in an unexpected place
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