Skip to main content
Sister Publication Links
  • Automotive News Canada
  • Automotive News Europe
  • Automotive News China
  • Automobilwoche
Subscribe
  • Sign Up Free
  • login
  • Subscribe
  • NEWS
    • Dealers
    • Automakers & Suppliers
    • News by Brand
    • Cars & Concepts
    • Final Assembly
    • China
    • Mobility Report
    • DE&I At Work
    • Special Reports
    • Digital Edition Archive
    • This Week's Issue
    • Access F&I
    • Service & Parts
    • Marketing
    • Used Cars
    • Retail Technology
    • Sales
    • Best Practices
    • Dealership Buy/Sell
      • Done Deals
    • NADA
    • NADA Show
    • Automakers
    • Manufacturing
    • Suppliers
    • Regulations & Safety
    • Executives
    • Talk From The Top
    • Leading Women Network
    • Guide to Economic Development
    • PACE Awards
    • Management Briefing Seminars
    • World Congress
    • Aston Martin
    • BMW
      • Rolls-Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
    • Honda
      • Acura
    • Hyundai
      • Genesis
      • Kia
    • Lucid
    • Mazda
    • McLaren
    • Mitsubishi
    • Nissan
      • Infiniti
    • Stellantis
      • Alfa Romeo
      • Citroen
      • Chrysler
      • Dodge
      • Ferrari
      • Fiat
      • Jeep
      • Lancia
      • Maserati
      • Opel
      • Peugeot
      • Ram
      • Vauxhall
    • Renault
    • Rivian
    • Subaru
    • Suzuki
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volvo
      • Polestar
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
      • Seat
      • Skoda
    • (Discontinued Brands)
    • Auto Shows
    • Future Product Pipeline
    • Virtual reveals (Sponsored)
      • NISSAN: 2023 Z
      • MITSUBISHI: 2022 Outlander
      • NISSAN: 2022 Pathfinder and 2022 Frontier
      • GENESIS: 2021 GV80
      • KIA: 2021 K5
      • LEXUS: 2021 IS
      • NISSAN: 2021 Rogue
      • TOYOTA: 2021 Venza and 2021 Sienna
    • Photo Galleries
    • Car Cutaways
    • Design
  • OPINION
    • Blogs
    • Cartoons
    • Automotive Views with Jamie Butters
    • Columnists
    • Guest Commentary
    • China Commentary
    • Editorials
    • Letters to the Editor
    • Send us a Letter
  • DATA CENTER
    • Tables & Lists
    • Market Reports
    • Customer Incentives
    • Monthly Vehicle Payments
    • U.S. Vehicle Registrations
    • Loyalty
    • Vehicles in Operation
    • Data Center Partners
  • VIDEO
    • Automotive News Video
    • First Shift
    • Special Video Reports
    • Weekend Drive
  • EVENTS & AWARDS
    • Events
    • Awards
    • Congress – Detroit
    • Retail Forum: Chicago
    • Europe Congress
    • Leading Women Conference
    • Retail Forum: NADA
    • Fixed Ops Journal Forum
    • 100 Leading Women
    • 40 Under 40 Retail
    • All-Stars
    • Best Dealerships To Work For
    • Notable Champions of Diversity
    • Notable Military Veterans
    • PACE Program
    • Rising Stars
    • Europe Rising Stars
  • JOBS
  • Resource Center
  • +MORE
    • Advertise
    • Leading Women Network
    • Podcasts
    • Webinars
    • In the Driver's Seat
    • Publishing Partners
    • Classifieds
    • Companies on the Move
    • People on the Move
    • Newsletters
    • Contact Us
    • Media Kit
    • RSS Feeds
    • Shift: A Podcast About Mobility
    • Special Reports Podcasts
    • Daily Drive Podcasts
    • Download Apps and Podcasts
    • AAM
    • Ally
    • Ally
    • AutoAlert
    • Bose
    • CDK Global
    • CISCO
    • CNA National
    • CNA
    • Clarios
    • Cox
    • Cox
    • Cox
    • Cyber Defense Labs
    • EY
    • Infomedia
    • McKinsey
    • Microsoft
    • Polly
    • Reynold & Reynolds
    • Spectrum Reach
    • Spectrum Reach
    • T-Mobile
    • Truist
    • Truist
    • Wolters Kluwer
    • Acxiom
    • Blue Yonder
    • CDK Global
    • Cox
    • Cox
    • DealerPolicy
    • Equifax
    • Gentex
    • IHS Markit
    • MSX International
    • Micron
    • Qualcomm
    • Remember Group
    • Reputation.com
    • Ricardo: Dave Shemmans
    • Ricardo: Marques McCammon
    • Salty
    • T-Mobile
    • APCO HOLDINGS: Strategies for handling new F&I dynamics
    • APCO Holdings: Connected cars create new challenges and opportunities in F&I
    • Allstate: Compliance standards are changing. Here’s what you need to know.
    • Allstate: The ABCs of maximum F&I effectiveness
    • Ally All Ears Podcast Episode | The next evolution in virtual F&I
    • Ally All Ears Podcast | How F&I is driving dealership profits
    • Ally All Ears Podcast | building customer loyalty during challenging times
    • Ally All Ears Podcast | reducing friction in the purchase process
    • Ally: All Ears Podcast | Building trust to attract and retain customers
    • Ally: All Ears Podcast | Staying competitive with vehicle acquisition
    • Ally: All Ears Podcast | Used Car Bubble
    • Ally: All Ears Podcast | practices you may incorporate into your F&I department
    • Ally: All Ears Podcast: Building a culture of inclusion at your dealership
    • Ally: All Ears podcast Does your dealership have a talent management strategy?
    • Ally: All Ears podcast | Does your dealership have a talent management strategy?
    • Ally: All Ears podcast | Tips to refresh your F&I practices in 2023
    • Ally: All Ears podcast| The used-car bubble is bursting. What’s next?
    • Ally: Tips to refresh your F&I practices in 2023
    • Amazon Ads: Marketing tips for electric cars and alternative-fuel auto advertisers
    • Ansira: Building a multi-pronged marketing program at your dealership
    • Big Ass Fans: Reducing risk and productivity loss with Big Ass Fans & evaporative coolers
    • CDK Global: Shoppers make clear the service features they want
    • Capgemini: Unlocking the next turn in the mobility roadmap
    • Capital One Auto: Auto dealers are here to stay. Here’s the next step in their evolution
    • Capital One Auto: The future of car buying
    • Champ: The history of titling and the cost of human error
    • Concentrix: How can customer data drive a better automotive CX?
    • Cox: Automation and the future of automotive retail
    • Cox: Boost sales and profit by adopting tactics of forward-thinking dealers
    • Cox: Transformation toward eCommerce in automotive retailing
    • Cox: Transforming F&I for Automotive eCommerce
    • Deloitte: ACCELERATING DIVERSITY, EQUITY AND INCLUSION
    • Easycare: Reinventing the service contract for EVs
    • Easycare: The importance of benchmarking your reinsurance performance
    • Effectv: Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023
    • Experian, GroundfTruth and Spectrum Reach: Dealership marketing: Navigating automotive advertising in a post-pandemic world
    • Experian: Evolving identity beyond the “who” to enable the “how”
    • Experian: Three steps to adapting to constant change in automotive marketing
    • HAIG: BUY-SELL Q&A | Valuing dealerships In uncertain times
    • Haig Partners: Buy-Sell Q&A: Where the Automotive M&A Market is heading
    • Haig: Buy-Sell Q&A | Advisors add value to sales process
    • Haig: Buy-Sell Q&A | Navigating partial dealership sales
    • Haig: Buy-Sell Q&A | growth drives value
    • Haig: Buy-Sell Q&A: Future-proofing your dealership
    • Haig: Buy-Sell Q&A: What is the value of an M&A advisor?
    • JM&A Group, Easycare, Assurant: Unlocking new opportunities in F&I with digital retailing
    • Kerrigan Advisors: Interview with Baxter Auto Group
    • Kerrigan Advisors: Interview with Hitchcock Automotive
    • Kerrigan Advisors: Interview with Keyes Motors
    • LUXOFT: How are software-defined vehicles disrupting the automotive industry?
    • NEXTEER AUTOMOTIVE AND ETAS INC: Software-defined vehicles will transform auto industry
    • OEC: How to understand what customers are saying when they’re not saying it
    • PACE: Electrification Technology: Once the supply chain gets over the shock, EVs offer opportunities
    • Pace Program Navigating advanced driver-assistance systems
    • Phone Ninjas: 5 Reasons you need to use phone scripts for your dealership
    • REYNOLDS & REYNOLDS: Creating great retail customer experiences
    • REYNOLDS AND REYNOLDS: Are you ready for the FTC Safeguard Rule changes? Take this quiz to find out
    • Rey and Rey: Automation and the future of automotive retail
    • Route One: Trends in vehicle buyer expectations
    • Routeone: The benefits of robust dealership reporting tools
    • Siemens: The impact of vehicle electrification and connectivity on electrical system design
    • Spectrum Reach: Playing to win: How automotive dealers can capitalize on sports marketing
    • Spectrum Reach: Use data and the power of multiscreen TV to drive more traffic
    • Swiss Re: Insurers and car manufacturers: how to unlock the potential of true collaboration
    • Text2Drive: Digital retailing meets the service department
    • Trimble: The future of autonomous vehicles speeds ahead
    • Truist: Capitalize on the changing structure of auto retailing
    • Truist: Prepare now for the next era of automotive retailing
    • URBAN SCIENCE: Parts & Service: Building the Service Operation of the Future
    • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
    • Walbridge: Video | Walbridge Chairman on how automotive companies are navigating the electrification boom
    • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
    • Wipro: How to address safety and security for software-defined vehicles
    • Wipro: How today’s tech decisions drive tomorrow’s sales
    • Wipro: Software Helps Address the Affordability Challenge
    • Wipro: The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem
    • Wipro: Video | Wipro CTO on how OEM's are leveraging software-defined vehicle technology
    • Notarize: What to expect for the future of auto sales
    • Seagate: Unlocking value from connected-car data
    • Amazon Web Services: AI-powered supply chain decision-making
    • Epic Games: Five ways in-car designs will change in the next five years
    • Haig Partners: How are dealerships being valued today?
    • Haig Partners: Dealership consolidation trends
    • Haig Partners: Dealership valuation trends
    • Haig Partners: Dealership succession planning
    • Ally: Navigating the future of automotive retailing
    • Google: How a century-old brand is transforming the auto industry
    • Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?
    • Solera | DealerSocket: Four real-time integrations that can save your dealership time
    • Solera | DealerSocket: Time for a new pre-owned pricing tactic
    • Kerrigan Advisors: Blue Sky Update Q4 2021
    • Qualcomm: Trading multi-year design cycles for on-demand features and experiences
    • Twitter: EV adoption is happening...in an unexpected place
MENU
Breadcrumb
  1. Home
  2. Video
May 18, 2023 09:51 AM

First Shift: Honda joins Toyota's hydrogen push

Laura Harris
  • Tweet
  • Share
  • Share
  • Email
  • More

         • Hydrogen engine push

         • Tesla meeting

         • Scooter safety

         • Stellantis investments

         • Europe sales

         • Electric passenger vans

    Get Free Newsletters

    Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    Subscribe Today

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    Subscribe Now
    Connect With Us
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

    Our mission

    To inform and empower current and future business leaders by providing the insights, knowledge and connections they need to thrive in a rapidly changing industry.

    Contact Us

    1155 Gratiot Avenue
    Detroit, Michigan
    48207-2997

    (877) 812-1584

    Email us

    Automotive News
    ISSN 0005-1551 (print)
    ISSN 1557-7686 (online)

    Fixed Ops Journal
    ISSN 2576-1064 (print)
    ISSN 2576-1072 (online)
    Resources
    • About us
    • Contact Us
    • Help Center
    • Media Kit
    • Subscribe
    • Manage your account
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • NEWS
      • Dealers
        • Access F&I
        • Service & Parts
        • Marketing
        • Used Cars
        • Retail Technology
        • Sales
        • Best Practices
        • Dealership Buy/Sell
          • Done Deals
        • NADA
        • NADA Show
      • Automakers & Suppliers
        • Automakers
        • Manufacturing
        • Suppliers
        • Regulations & Safety
        • Executives
        • Talk From The Top
        • Leading Women Network
        • Guide to Economic Development
        • PACE Awards
        • Management Briefing Seminars
        • World Congress
      • News by Brand
        • Aston Martin
        • BMW
          • Rolls-Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
        • Honda
          • Acura
        • Hyundai
          • Genesis
          • Kia
        • Lucid
        • Mazda
        • McLaren
        • Mitsubishi
        • Nissan
          • Infiniti
        • Stellantis
          • Alfa Romeo
          • Citroen
          • Chrysler
          • Dodge
          • Ferrari
          • Fiat
          • Jeep
          • Lancia
          • Maserati
          • Opel
          • Peugeot
          • Ram
          • Vauxhall
        • Renault
        • Rivian
        • Subaru
        • Suzuki
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volvo
          • Polestar
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
          • Seat
          • Skoda
        • (Discontinued Brands)
      • Cars & Concepts
        • Auto Shows
        • Future Product Pipeline
        • Virtual reveals (Sponsored)
          • NISSAN: 2023 Z
          • MITSUBISHI: 2022 Outlander
          • NISSAN: 2022 Pathfinder and 2022 Frontier
          • GENESIS: 2021 GV80
          • KIA: 2021 K5
          • LEXUS: 2021 IS
          • NISSAN: 2021 Rogue
          • TOYOTA: 2021 Venza and 2021 Sienna
        • Photo Galleries
        • Car Cutaways
        • Design
      • Final Assembly
      • China
      • Mobility Report
      • DE&I At Work
      • Special Reports
      • Digital Edition Archive
      • This Week's Issue
    • OPINION
      • Blogs
      • Cartoons
      • Automotive Views with Jamie Butters
      • Columnists
      • Guest Commentary
      • China Commentary
      • Editorials
      • Letters to the Editor
      • Send us a Letter
    • DATA CENTER
      • Tables & Lists
      • Market Reports
      • Customer Incentives
      • Monthly Vehicle Payments
      • U.S. Vehicle Registrations
      • Loyalty
      • Vehicles in Operation
      • Data Center Partners
    • VIDEO
      • Automotive News Video
      • First Shift
      • Special Video Reports
      • Weekend Drive
    • EVENTS & AWARDS
      • Events
        • Congress – Detroit
        • Retail Forum: Chicago
        • Europe Congress
        • Leading Women Conference
        • Retail Forum: NADA
        • Fixed Ops Journal Forum
      • Awards
        • 100 Leading Women
        • 40 Under 40 Retail
        • All-Stars
        • Best Dealerships To Work For
        • Notable Champions of Diversity
        • Notable Military Veterans
        • PACE Program
        • Rising Stars
        • Europe Rising Stars
    • JOBS
    • Resource Center
    • +MORE
      • Advertise
      • Leading Women Network
      • Podcasts
        • Shift: A Podcast About Mobility
        • Special Reports Podcasts
        • Daily Drive Podcasts
        • Download Apps and Podcasts
      • Webinars
      • In the Driver's Seat
        • AAM
        • Ally
        • Ally
        • AutoAlert
        • Bose
        • CDK Global
        • CISCO
        • CNA National
        • CNA
        • Clarios
        • Cox
        • Cox
        • Cox
        • Cyber Defense Labs
        • EY
        • Infomedia
        • McKinsey
        • Microsoft
        • Polly
        • Reynold & Reynolds
        • Spectrum Reach
        • Spectrum Reach
        • T-Mobile
        • Truist
        • Truist
        • Wolters Kluwer
        • Acxiom
        • Blue Yonder
        • CDK Global
        • Cox
        • Cox
        • DealerPolicy
        • Equifax
        • Gentex
        • IHS Markit
        • MSX International
        • Micron
        • Qualcomm
        • Remember Group
        • Reputation.com
        • Ricardo: Dave Shemmans
        • Ricardo: Marques McCammon
        • Salty
        • T-Mobile
      • Publishing Partners
        • APCO HOLDINGS: Strategies for handling new F&I dynamics
        • APCO Holdings: Connected cars create new challenges and opportunities in F&I
        • Allstate: Compliance standards are changing. Here’s what you need to know.
        • Allstate: The ABCs of maximum F&I effectiveness
        • Ally All Ears Podcast Episode | The next evolution in virtual F&I
        • Ally All Ears Podcast | How F&I is driving dealership profits
        • Ally All Ears Podcast | building customer loyalty during challenging times
        • Ally All Ears Podcast | reducing friction in the purchase process
        • Ally: All Ears Podcast | Building trust to attract and retain customers
        • Ally: All Ears Podcast | Staying competitive with vehicle acquisition
        • Ally: All Ears Podcast | Used Car Bubble
        • Ally: All Ears Podcast | practices you may incorporate into your F&I department
        • Ally: All Ears Podcast: Building a culture of inclusion at your dealership
        • Ally: All Ears podcast Does your dealership have a talent management strategy?
        • Ally: All Ears podcast | Does your dealership have a talent management strategy?
        • Ally: All Ears podcast | Tips to refresh your F&I practices in 2023
        • Ally: All Ears podcast| The used-car bubble is bursting. What’s next?
        • Ally: Tips to refresh your F&I practices in 2023
        • Amazon Ads: Marketing tips for electric cars and alternative-fuel auto advertisers
        • Ansira: Building a multi-pronged marketing program at your dealership
        • Big Ass Fans: Reducing risk and productivity loss with Big Ass Fans & evaporative coolers
        • CDK Global: Shoppers make clear the service features they want
        • Capgemini: Unlocking the next turn in the mobility roadmap
        • Capital One Auto: Auto dealers are here to stay. Here’s the next step in their evolution
        • Capital One Auto: The future of car buying
        • Champ: The history of titling and the cost of human error
        • Concentrix: How can customer data drive a better automotive CX?
        • Cox: Automation and the future of automotive retail
        • Cox: Boost sales and profit by adopting tactics of forward-thinking dealers
        • Cox: Transformation toward eCommerce in automotive retailing
        • Cox: Transforming F&I for Automotive eCommerce
        • Deloitte: ACCELERATING DIVERSITY, EQUITY AND INCLUSION
        • Easycare: Reinventing the service contract for EVs
        • Easycare: The importance of benchmarking your reinsurance performance
        • Effectv: Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023
        • Experian, GroundfTruth and Spectrum Reach: Dealership marketing: Navigating automotive advertising in a post-pandemic world
        • Experian: Evolving identity beyond the “who” to enable the “how”
        • Experian: Three steps to adapting to constant change in automotive marketing
        • HAIG: BUY-SELL Q&A | Valuing dealerships In uncertain times
        • Haig Partners: Buy-Sell Q&A: Where the Automotive M&A Market is heading
        • Haig: Buy-Sell Q&A | Advisors add value to sales process
        • Haig: Buy-Sell Q&A | Navigating partial dealership sales
        • Haig: Buy-Sell Q&A | growth drives value
        • Haig: Buy-Sell Q&A: Future-proofing your dealership
        • Haig: Buy-Sell Q&A: What is the value of an M&A advisor?
        • JM&A Group, Easycare, Assurant: Unlocking new opportunities in F&I with digital retailing
        • Kerrigan Advisors: Interview with Baxter Auto Group
        • Kerrigan Advisors: Interview with Hitchcock Automotive
        • Kerrigan Advisors: Interview with Keyes Motors
        • LUXOFT: How are software-defined vehicles disrupting the automotive industry?
        • NEXTEER AUTOMOTIVE AND ETAS INC: Software-defined vehicles will transform auto industry
        • OEC: How to understand what customers are saying when they’re not saying it
        • PACE: Electrification Technology: Once the supply chain gets over the shock, EVs offer opportunities
        • Pace Program Navigating advanced driver-assistance systems
        • Phone Ninjas: 5 Reasons you need to use phone scripts for your dealership
        • REYNOLDS & REYNOLDS: Creating great retail customer experiences
        • REYNOLDS AND REYNOLDS: Are you ready for the FTC Safeguard Rule changes? Take this quiz to find out
        • Rey and Rey: Automation and the future of automotive retail
        • Route One: Trends in vehicle buyer expectations
        • Routeone: The benefits of robust dealership reporting tools
        • Siemens: The impact of vehicle electrification and connectivity on electrical system design
        • Spectrum Reach: Playing to win: How automotive dealers can capitalize on sports marketing
        • Spectrum Reach: Use data and the power of multiscreen TV to drive more traffic
        • Swiss Re: Insurers and car manufacturers: how to unlock the potential of true collaboration
        • Text2Drive: Digital retailing meets the service department
        • Trimble: The future of autonomous vehicles speeds ahead
        • Truist: Capitalize on the changing structure of auto retailing
        • Truist: Prepare now for the next era of automotive retailing
        • URBAN SCIENCE: Parts & Service: Building the Service Operation of the Future
        • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
        • Walbridge: Video | Walbridge Chairman on how automotive companies are navigating the electrification boom
        • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
        • Wipro: How to address safety and security for software-defined vehicles
        • Wipro: How today’s tech decisions drive tomorrow’s sales
        • Wipro: Software Helps Address the Affordability Challenge
        • Wipro: The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem
        • Wipro: Video | Wipro CTO on how OEM's are leveraging software-defined vehicle technology
        • Notarize: What to expect for the future of auto sales
        • Seagate: Unlocking value from connected-car data
        • Amazon Web Services: AI-powered supply chain decision-making
        • Epic Games: Five ways in-car designs will change in the next five years
        • Haig Partners: How are dealerships being valued today?
        • Haig Partners: Dealership consolidation trends
        • Haig Partners: Dealership valuation trends
        • Haig Partners: Dealership succession planning
        • Ally: Navigating the future of automotive retailing
        • Google: How a century-old brand is transforming the auto industry
        • Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?
        • Solera | DealerSocket: Four real-time integrations that can save your dealership time
        • Solera | DealerSocket: Time for a new pre-owned pricing tactic
        • Kerrigan Advisors: Blue Sky Update Q4 2021
        • Qualcomm: Trading multi-year design cycles for on-demand features and experiences
        • Twitter: EV adoption is happening...in an unexpected place
      • Classifieds
      • Companies on the Move
      • People on the Move
      • Newsletters
      • Contact Us
      • Media Kit
      • RSS Feeds