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    • Routeone: The benefits of robust dealership reporting tools
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    • Spectrum Reach: Playing to win: How automotive dealers can capitalize on sports marketing
    • Spectrum Reach: Use data and the power of multiscreen TV to drive more traffic
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    • Truist: Prepare now for the next era of automotive retailing
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March 02, 2023 04:19 PM

Automotive News Video: General Motors' Sound Lab fills 'void'

Laura Harris
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    At General Motors' Sound Lab, engineers use noise to 'bring virtual cars alive.'

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        • Allstate: The ABCs of maximum F&I effectiveness
        • Ally All Ears Podcast Episode | The next evolution in virtual F&I
        • Ally All Ears Podcast | How F&I is driving dealership profits
        • Ally All Ears Podcast | building customer loyalty during challenging times
        • Ally All Ears Podcast | reducing friction in the purchase process
        • Ally All Ears podcast: Tips for maintaining sales and F&I momentum in a higher-interest rate environment
        • Ally and APCO: Adjusting to the changing F&I landscape
        • Ally: All Ears Podcast : EVs & the service department of The future
        • Ally: All Ears Podcast Protecting your dealership and inventory against weather-related events
        • Ally: All Ears Podcast Protecting your dealerships against cyber-attacks
        • Ally: All Ears Podcast | Building trust to attract and retain customers
        • Ally: All Ears Podcast | Staying competitive with vehicle acquisition
        • Ally: All Ears Podcast | Used Car Bubble
        • Ally: All Ears Podcast | practices you may incorporate into your F&I department
        • Ally: All Ears Podcast: Building a culture of inclusion at your dealership
        • Ally: All Ears podcast Does your dealership have a talent management strategy?
        • Ally: All Ears podcast | Does your dealership have a talent management strategy?
        • Ally: All Ears podcast | Tips to refresh your F&I practices in 2023
        • Ally: All Ears podcast| The used-car bubble is bursting. What’s next?
        • Ally: Tips to refresh your F&I practices in 2023
        • Amazon Ads: Marketing tips for electric cars and alternative-fuel auto advertisers
        • Ansira: Building a multi-pronged marketing program at your dealership
        • Big Ass Fans: Reducing risk and productivity loss with Big Ass Fans & evaporative coolers
        • CDK Global: Shoppers make clear the service features they want
        • Capgemini: Unlocking the next turn in the mobility roadmap
        • Capital One Auto: Auto dealers are here to stay. Here’s the next step in their evolution
        • Capital One Auto: The future of car buying
        • Champ: The history of titling and the cost of human error
        • Concentrix: How can customer data drive a better automotive CX?
        • Cox: Automation and the future of automotive retail
        • Cox: Boost sales and profit by adopting tactics of forward-thinking dealers
        • Cox: Successful tactics of forward-thinking dealers
        • Cox: Transformation toward eCommerce in automotive retailing
        • Cox: Transforming F&I for Automotive eCommerce
        • Deloitte: ACCELERATING DIVERSITY, EQUITY AND INCLUSION
        • Dent Eliminators: Automotive Reconditioning in Dealerships: Adapting to New Challenges
        • Easycare: Reinventing the service contract for EVs
        • Easycare: The importance of benchmarking your reinsurance performance
        • Effectv: Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023
        • Experian, GroundfTruth and Spectrum Reach: Dealership marketing: Navigating automotive advertising in a post-pandemic world
        • Experian: Evolving identity beyond the “who” to enable the “how”
        • Experian: Three steps to adapting to constant change in automotive marketing
        • GETZLER HENRICH: Insights from an automotive turnaround expert
        • HAIG: BUY-SELL Q&A | Valuing dealerships In uncertain times
        • HYUNDAI: We’re not waiting for the future. We’re creating it.
        • Haig Partners: Buy-Sell Q&A: Where the Automotive M&A Market is heading
        • Haig: BUY-SELL Q&A: How To Set a Record: Anatomy Of a Deal That Delivered
        • Haig: BUY-SELL Q&A: Value Of Buying vs. Benefit Of Selling Dealerships Today
        • Haig: Buy-Sell Q&A | Advisors add value to sales process
        • Haig: Buy-Sell Q&A | Navigating partial dealership sales
        • Haig: Buy-Sell Q&A | growth drives value
        • Haig: Buy-Sell Q&A: Future-proofing your dealership
        • Haig: Buy-Sell Q&A: What is the value of an M&A advisor?
        • Hesai Technology: Lidar technology continues to gain momentum
        • Hyundai: Hyundai's vision for the progress of humanity
        • JM&A Group, Easycare, Assurant: Unlocking new opportunities in F&I with digital retailing
        • KEYSIGHT TECHNOLOGIES AND MAHLE INDUSTRIES INC.: Plugging Away on Batteries Without Getting Jolted
        • Kerrigan Advisors: Interview with Baxter Auto Group
        • Kerrigan Advisors: Interview with Hitchcock Automotive
        • Kerrigan Advisors: Interview with Keyes Motors
        • Kinsel Motors: A century-long legacy sold to Aoggett Automotive Group - Family’s perspective on the sale and the future of auto retail
        • LUXOFT: How are software-defined vehicles disrupting the automotive industry?
        • Luxoft: See it, hear it, feel it: How driving assistants grab your attention
        • NEXTEER AUTOMOTIVE AND ETAS INC: Software-defined vehicles will transform auto industry
        • OEC: How to understand what customers are saying when they’re not saying it
        • PACE: Electrification Technology: Once the supply chain gets over the shock, EVs offer opportunities
        • Pace Program Navigating advanced driver-assistance systems
        • Phone Ninjas: 5 Reasons you need to use phone scripts for your dealership
        • REYNOLDS & REYNOLDS: Creating great retail customer experiences
        • REYNOLDS AND REYNOLDS: Are you ready for the FTC Safeguard Rule changes? Take this quiz to find out
        • Rey and Rey: Automation and the future of automotive retail
        • Route One: Trends in vehicle buyer expectations
        • Routeone: Building a digital vehicle purchase path
        • Routeone: The benefits of robust dealership reporting tools
        • Siemens: The impact of vehicle electrification and connectivity on electrical system design
        • Spectrum Reach: Is Your Advertising Reaching All Generations of Car Buyers?
        • Spectrum Reach: Playing to win: How automotive dealers can capitalize on sports marketing
        • Spectrum Reach: Use data and the power of multiscreen TV to drive more traffic
        • Swiss Re: Insurers and car manufacturers: how to unlock the potential of true collaboration
        • Syntax: Digital factory-as-a-service: The fast lane to digital transformation
        • Text2Drive: Digital retailing meets the service department
        • Trimble: The future of autonomous vehicles speeds ahead
        • Truist: Capitalize on the changing structure of auto retailing
        • Truist: Prepare now for the next era of automotive retailing
        • URBAN SCIENCE: Parts & Service: Building the Service Operation of the Future
        • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
        • Volta: Electric vehicles are here — Is your marketing department ready?
        • Walbridge: Video | Walbridge Chairman on how automotive companies are navigating the electrification boom
        • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
        • Wipro: How generative AI becomes a catalyst in the softwarization of automobiles
        • Wipro: How to address safety and security for software-defined vehicles
        • Wipro: How today’s tech decisions drive tomorrow’s sales
        • Wipro: Software Helps Address the Affordability Challenge
        • Wipro: The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem
        • Wipro: Video | Wipro CTO on how OEM's are leveraging software-defined vehicle technology
        • Notarize: What to expect for the future of auto sales
        • Seagate: Unlocking value from connected-car data
        • Amazon Web Services: AI-powered supply chain decision-making
        • Epic Games: Five ways in-car designs will change in the next five years
        • Haig Partners: How are dealerships being valued today?
        • Haig Partners: Dealership consolidation trends
        • Haig Partners: Dealership valuation trends
        • Haig Partners: Dealership succession planning
        • Ally: Navigating the future of automotive retailing
        • Google: How a century-old brand is transforming the auto industry
        • Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?
        • Solera | DealerSocket: Four real-time integrations that can save your dealership time
        • Solera | DealerSocket: Time for a new pre-owned pricing tactic
        • Kerrigan Advisors: Blue Sky Update Q4 2021
        • Qualcomm: Trading multi-year design cycles for on-demand features and experiences
        • Twitter: EV adoption is happening...in an unexpected place
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