Skip to main content
Sister Publication Links
  • Automotive News Canada
  • Automotive News Europe
  • Automotive News China
  • Automobilwoche
Subscribe
  • Sign Up Free
  • login
  • Subscribe
  • NEWS
    • Dealers
    • Automakers & Suppliers
    • News by Brand
    • Cars & Concepts
    • Final Assembly
    • China
    • Mobility Report
    • DE&I At Work
    • Special Reports
    • Digital Edition Archive
    • This Week's Issue
    • Access F&I
    • Service & Parts
    • Marketing
    • Used Cars
    • Retail Technology
    • Sales
    • Best Practices
    • Dealership Buy/Sell
      • Done Deals
    • NADA
    • NADA Show
    • Automakers
    • Manufacturing
    • Suppliers
    • Regulations & Safety
    • Executives
    • Talk From The Top
    • Leading Women Network
    • Guide to Economic Development
    • PACE Awards
    • Management Briefing Seminars
    • World Congress
    • Aston Martin
    • BMW
      • Mini
      • Rolls-Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
    • Honda
      • Acura
    • Hyundai
      • Genesis
      • Kia
    • Mazda
    • McLaren
    • Mitsubishi
    • Nissan
      • Infiniti
    • Stellantis
      • Alfa Romeo
      • Citroen
      • Chrysler
      • Dodge
      • Ferrari
      • Fiat
      • Jeep
      • Lancia
      • Maserati
      • Opel
      • Peugeot
      • Ram
      • Vauxhall
    • Renault
    • Subaru
    • Suzuki
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
      • Seat
      • Skoda
    • Volvo
    • (Discontinued Brands)
    • Auto Shows
    • Future Product Pipeline
    • Virtual reveals (Sponsored)
      • NISSAN: 2023 Z
      • MITSUBISHI: 2022 Outlander
      • NISSAN: 2022 Pathfinder and 2022 Frontier
      • GENESIS: 2021 GV80
      • KIA: 2021 K5
      • LEXUS: 2021 IS
      • NISSAN: 2021 Rogue
      • TOYOTA: 2021 Venza and 2021 Sienna
    • Photo Galleries
    • Car Cutaways
    • Design
  • OPINION
    • Blogs
    • Cartoons
    • Keith Crain
    • Automotive Views with Jamie Butters
    • Columnists
    • Guest Commentary
    • China Commentary
    • Editorials
    • Letters to the Editor
    • Send us a Letter
  • DATA CENTER
    • Tables & Lists
    • Market Reports
    • Customer Incentives
    • Monthly Vehicle Payments
    • U.S. Vehicle Registrations
    • Loyalty
    • Vehicles in Operation
    • Data Center Partners
  • VIDEO
    • Automotive News Video
    • First Shift
    • Special Video Reports
    • Weekend Drive
  • EVENTS & AWARDS
    • Events
    • Awards
    • Congress – Detroit
    • Congress – Los Angeles
    • Congress – Nashville
    • Congress – Washington, D.C.
    • Retail Forum: Chicago
    • Mobility Forum
    • Leadership Academy
    • Canada Congress
    • Europe Congress
    • Leading Women Conference
    • Retail Forum: NADA
    • Fixed Ops Journal Forum
    • Shift Publicis
    • Shift Thrive
    • 100 Leading Women
    • 40 Under 40 Retail
    • All-Stars
    • Best Dealerships To Work For
    • Notable Champions of Diversity
    • Notable Military Veterans
    • PACE Program
    • Rising Stars
    • Europe Rising Stars
  • JOBS
  • Resource Center
  • +MORE
    • Advertise
    • Leading Women Network
    • Podcasts
    • Webinars
    • In the Driver's Seat
    • Publishing Partners
    • Classifieds
    • Companies on the Move
    • People on the Move
    • Newsletters
    • Contact Us
    • Media Kit
    • RSS Feeds
    • Shift: A Podcast About Mobility
    • Special Reports Podcasts
    • Daily Drive Podcasts
    • Download Apps and Podcasts
    • AAM
    • Ally
    • Ally
    • AutoAlert
    • Bose
    • CDK Global
    • CISCO
    • CNA National
    • CNA
    • Clarios
    • Cox
    • Cox
    • Cox
    • Cyber Defense Labs
    • EY
    • Infomedia
    • McKinsey
    • Microsoft
    • Polly
    • Reynold & Reynolds
    • Spectrum Reach
    • Spectrum Reach
    • T-Mobile
    • Truist
    • Truist
    • Wolters Kluwer
    • Acxiom
    • Blue Yonder
    • CDK Global
    • Cox
    • Cox
    • DealerPolicy
    • Equifax
    • Gentex
    • IHS Markit
    • MSX International
    • Micron
    • Qualcomm
    • Remember Group
    • Reputation.com
    • Ricardo: Dave Shemmans
    • Ricardo: Marques McCammon
    • Salty
    • T-Mobile
    • APCO HOLDINGS: Strategies for handling new F&I dynamics
    • Allstate: Compliance standards are changing. Here’s what you need to know.
    • Allstate: The ABCs of maximum F&I effectiveness
    • Ally All Ears Podcast Episode | The next evolution in virtual F&I
    • Ally All Ears Podcast | How F&I is driving dealership profits
    • Ally All Ears Podcast | building customer loyalty during challenging times
    • Ally All Ears Podcast | reducing friction in the purchase process
    • Ally: All Ears Podcast | Building trust to attract and retain customers
    • Ally: All Ears Podcast | Staying competitive with vehicle acquisition
    • Ally: All Ears Podcast | Used Car Bubble
    • Ally: All Ears Podcast | practices you may incorporate into your F&I department
    • Ally: Tips to refresh your F&I practices in 2023
    • Amazon Ads: Marketing tips for electric cars and alternative-fuel auto advertisers
    • Big Ass Fans: Reducing risk and productivity loss with Big Ass Fans & evaporative coolers
    • CDK Global: Shoppers make clear the service features they want
    • Capgemini: Unlocking the next turn in the mobility roadmap
    • Capital One Auto: Auto dealers are here to stay. Here’s the next step in their evolution
    • Champ: The history of titling and the cost of human error
    • Concentrix: How can customer data drive a better automotive CX?
    • Cox: Automation and the future of automotive retail
    • Cox: Transformation toward eCommerce in automotive retailing
    • Cox: Transforming F&I for Automotive eCommerce
    • Deloitte: ACCELERATING DIVERSITY, EQUITY AND INCLUSION
    • Easycare: Reinventing the service contract for EVs
    • Easycare: The importance of benchmarking your reinsurance performance
    • Effectv: Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023
    • Experian, GroundfTruth and Spectrum Reach: Dealership marketing: Navigating automotive advertising in a post-pandemic world
    • Experian: Evolving identity beyond the “who” to enable the “how”
    • Experian: Three steps to adapting to constant change in automotive marketing
    • Haig Partners: Buy-Sell Q&A: Where the Automotive M&A Market is heading
    • Haig: Buy-Sell Q&A | Advisors add value to sales process
    • Haig: Buy-Sell Q&A | Navigating partial dealership sales
    • Haig: Buy-Sell Q&A | growth drives value
    • Haig: Buy-Sell Q&A: Future-proofing your dealership
    • Haig: Buy-Sell Q&A: What is the value of an M&A advisor?
    • JM&A Group, Easycare, Assurant: Unlocking new opportunities in F&I with digital retailing
    • Kerrigan Advisors: Interview with Baxter Auto Group
    • Kerrigan Advisors: Interview with Hitchcock Automotive
    • NEXTEER AUTOMOTIVE AND ETAS INC: Software-defined vehicles will transform auto industry
    • OEC: How to understand what customers are saying when they’re not saying it
    • PACE: Electrification Technology: Once the supply chain gets over the shock, EVs offer opportunities
    • Pace Program Navigating advanced driver-assistance systems
    • Phone Ninjas: 5 Reasons you need to use phone scripts for your dealership
    • REYNOLDS & REYNOLDS: Creating great retail customer experiences
    • REYNOLDS AND REYNOLDS: Are you ready for the FTC Safeguard Rule changes? Take this quiz to find out
    • Rey and Rey: Automation and the future of automotive retail
    • Routeone: The benefits of robust dealership reporting tools
    • Siemens: The impact of vehicle electrification and connectivity on electrical system design
    • Spectrum Reach: Playing to win: How automotive dealers can capitalize on sports marketing
    • Swiss Re: Insurers and car manufacturers: how to unlock the potential of true collaboration
    • Text2Drive: Digital retailing meets the service department
    • Trimble: The future of autonomous vehicles speeds ahead
    • Truist: Capitalize on the changing structure of auto retailing
    • Truist: Prepare now for the next era of automotive retailing
    • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
    • Walbridge: Video | Walbridge Chairman on how automotive companies are navigating the electrification boom
    • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
    • Wipro: How to address safety and security for software-defined vehicles
    • Wipro: How today’s tech decisions drive tomorrow’s sales
    • Wipro: Software Helps Address the Affordability Challenge
    • Wipro: The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem
    • Wipro: Video | Wipro CTO on how OEM's are leveraging software-defined vehicle technology
    • Notarize: What to expect for the future of auto sales
    • Seagate: Unlocking value from connected-car data
    • Amazon Web Services: AI-powered supply chain decision-making
    • Epic Games: Five ways in-car designs will change in the next five years
    • Haig Partners: How are dealerships being valued today?
    • Haig Partners: Dealership consolidation trends
    • Haig Partners: Dealership valuation trends
    • Haig Partners: Dealership succession planning
    • Ally: Navigating the future of automotive retailing
    • Google: How a century-old brand is transforming the auto industry
    • Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?
    • Solera | DealerSocket: Four real-time integrations that can save your dealership time
    • Solera | DealerSocket: Time for a new pre-owned pricing tactic
    • Kerrigan Advisors: Blue Sky Update Q4 2021
    • Qualcomm: Trading multi-year design cycles for on-demand features and experiences
    • Twitter: EV adoption is happening...in an unexpected place
MENU
Breadcrumb
  1. Home
  2. Video
March 14, 2023 04:20 PM

Automotive News Video: Ford ad celebrates women

Laura Harris
  • Tweet
  • Share
  • Share
  • Email
  • More

    Ford's marketing communications manager talks about the brand's ad honoring women's history. 

    Get Free Newsletters

    Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    Subscribe Today

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    Subscribe Now
    Connect With Us
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

    Our mission

    To inform and empower current and future business leaders by providing the insights, knowledge and connections they need to thrive in a rapidly changing industry.

    Contact Us

    1155 Gratiot Avenue
    Detroit, Michigan
    48207-2997

    (877) 812-1584

    Email us

    Automotive News
    ISSN 0005-1551 (print)
    ISSN 1557-7686 (online)

    Fixed Ops Journal
    ISSN 2576-1064 (print)
    ISSN 2576-1072 (online)
    Resources
    • About us
    • Contact Us
    • Media Kit
    • Subscribe
    • Manage your account
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • NEWS
      • Dealers
        • Access F&I
        • Service & Parts
        • Marketing
        • Used Cars
        • Retail Technology
        • Sales
        • Best Practices
        • Dealership Buy/Sell
          • Done Deals
        • NADA
        • NADA Show
      • Automakers & Suppliers
        • Automakers
        • Manufacturing
        • Suppliers
        • Regulations & Safety
        • Executives
        • Talk From The Top
        • Leading Women Network
        • Guide to Economic Development
        • PACE Awards
        • Management Briefing Seminars
        • World Congress
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls-Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
        • Honda
          • Acura
        • Hyundai
          • Genesis
          • Kia
        • Mazda
        • McLaren
        • Mitsubishi
        • Nissan
          • Infiniti
        • Stellantis
          • Alfa Romeo
          • Citroen
          • Chrysler
          • Dodge
          • Ferrari
          • Fiat
          • Jeep
          • Lancia
          • Maserati
          • Opel
          • Peugeot
          • Ram
          • Vauxhall
        • Renault
        • Subaru
        • Suzuki
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
          • Seat
          • Skoda
        • Volvo
        • (Discontinued Brands)
      • Cars & Concepts
        • Auto Shows
        • Future Product Pipeline
        • Virtual reveals (Sponsored)
          • NISSAN: 2023 Z
          • MITSUBISHI: 2022 Outlander
          • NISSAN: 2022 Pathfinder and 2022 Frontier
          • GENESIS: 2021 GV80
          • KIA: 2021 K5
          • LEXUS: 2021 IS
          • NISSAN: 2021 Rogue
          • TOYOTA: 2021 Venza and 2021 Sienna
        • Photo Galleries
        • Car Cutaways
        • Design
      • Final Assembly
      • China
      • Mobility Report
      • DE&I At Work
      • Special Reports
      • Digital Edition Archive
      • This Week's Issue
    • OPINION
      • Blogs
      • Cartoons
      • Keith Crain
      • Automotive Views with Jamie Butters
      • Columnists
      • Guest Commentary
      • China Commentary
      • Editorials
      • Letters to the Editor
      • Send us a Letter
    • DATA CENTER
      • Tables & Lists
      • Market Reports
      • Customer Incentives
      • Monthly Vehicle Payments
      • U.S. Vehicle Registrations
      • Loyalty
      • Vehicles in Operation
      • Data Center Partners
    • VIDEO
      • Automotive News Video
      • First Shift
      • Special Video Reports
      • Weekend Drive
    • EVENTS & AWARDS
      • Events
        • Congress – Detroit
        • Congress – Los Angeles
        • Congress – Nashville
        • Congress – Washington, D.C.
        • Retail Forum: Chicago
        • Mobility Forum
        • Leadership Academy
        • Canada Congress
        • Europe Congress
        • Leading Women Conference
        • Retail Forum: NADA
        • Fixed Ops Journal Forum
        • Shift Publicis
        • Shift Thrive
      • Awards
        • 100 Leading Women
        • 40 Under 40 Retail
        • All-Stars
        • Best Dealerships To Work For
        • Notable Champions of Diversity
        • Notable Military Veterans
        • PACE Program
        • Rising Stars
        • Europe Rising Stars
    • JOBS
    • Resource Center
    • +MORE
      • Advertise
      • Leading Women Network
      • Podcasts
        • Shift: A Podcast About Mobility
        • Special Reports Podcasts
        • Daily Drive Podcasts
        • Download Apps and Podcasts
      • Webinars
      • In the Driver's Seat
        • AAM
        • Ally
        • Ally
        • AutoAlert
        • Bose
        • CDK Global
        • CISCO
        • CNA National
        • CNA
        • Clarios
        • Cox
        • Cox
        • Cox
        • Cyber Defense Labs
        • EY
        • Infomedia
        • McKinsey
        • Microsoft
        • Polly
        • Reynold & Reynolds
        • Spectrum Reach
        • Spectrum Reach
        • T-Mobile
        • Truist
        • Truist
        • Wolters Kluwer
        • Acxiom
        • Blue Yonder
        • CDK Global
        • Cox
        • Cox
        • DealerPolicy
        • Equifax
        • Gentex
        • IHS Markit
        • MSX International
        • Micron
        • Qualcomm
        • Remember Group
        • Reputation.com
        • Ricardo: Dave Shemmans
        • Ricardo: Marques McCammon
        • Salty
        • T-Mobile
      • Publishing Partners
        • APCO HOLDINGS: Strategies for handling new F&I dynamics
        • Allstate: Compliance standards are changing. Here’s what you need to know.
        • Allstate: The ABCs of maximum F&I effectiveness
        • Ally All Ears Podcast Episode | The next evolution in virtual F&I
        • Ally All Ears Podcast | How F&I is driving dealership profits
        • Ally All Ears Podcast | building customer loyalty during challenging times
        • Ally All Ears Podcast | reducing friction in the purchase process
        • Ally: All Ears Podcast | Building trust to attract and retain customers
        • Ally: All Ears Podcast | Staying competitive with vehicle acquisition
        • Ally: All Ears Podcast | Used Car Bubble
        • Ally: All Ears Podcast | practices you may incorporate into your F&I department
        • Ally: Tips to refresh your F&I practices in 2023
        • Amazon Ads: Marketing tips for electric cars and alternative-fuel auto advertisers
        • Big Ass Fans: Reducing risk and productivity loss with Big Ass Fans & evaporative coolers
        • CDK Global: Shoppers make clear the service features they want
        • Capgemini: Unlocking the next turn in the mobility roadmap
        • Capital One Auto: Auto dealers are here to stay. Here’s the next step in their evolution
        • Champ: The history of titling and the cost of human error
        • Concentrix: How can customer data drive a better automotive CX?
        • Cox: Automation and the future of automotive retail
        • Cox: Transformation toward eCommerce in automotive retailing
        • Cox: Transforming F&I for Automotive eCommerce
        • Deloitte: ACCELERATING DIVERSITY, EQUITY AND INCLUSION
        • Easycare: Reinventing the service contract for EVs
        • Easycare: The importance of benchmarking your reinsurance performance
        • Effectv: Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023
        • Experian, GroundfTruth and Spectrum Reach: Dealership marketing: Navigating automotive advertising in a post-pandemic world
        • Experian: Evolving identity beyond the “who” to enable the “how”
        • Experian: Three steps to adapting to constant change in automotive marketing
        • Haig Partners: Buy-Sell Q&A: Where the Automotive M&A Market is heading
        • Haig: Buy-Sell Q&A | Advisors add value to sales process
        • Haig: Buy-Sell Q&A | Navigating partial dealership sales
        • Haig: Buy-Sell Q&A | growth drives value
        • Haig: Buy-Sell Q&A: Future-proofing your dealership
        • Haig: Buy-Sell Q&A: What is the value of an M&A advisor?
        • JM&A Group, Easycare, Assurant: Unlocking new opportunities in F&I with digital retailing
        • Kerrigan Advisors: Interview with Baxter Auto Group
        • Kerrigan Advisors: Interview with Hitchcock Automotive
        • NEXTEER AUTOMOTIVE AND ETAS INC: Software-defined vehicles will transform auto industry
        • OEC: How to understand what customers are saying when they’re not saying it
        • PACE: Electrification Technology: Once the supply chain gets over the shock, EVs offer opportunities
        • Pace Program Navigating advanced driver-assistance systems
        • Phone Ninjas: 5 Reasons you need to use phone scripts for your dealership
        • REYNOLDS & REYNOLDS: Creating great retail customer experiences
        • REYNOLDS AND REYNOLDS: Are you ready for the FTC Safeguard Rule changes? Take this quiz to find out
        • Rey and Rey: Automation and the future of automotive retail
        • Routeone: The benefits of robust dealership reporting tools
        • Siemens: The impact of vehicle electrification and connectivity on electrical system design
        • Spectrum Reach: Playing to win: How automotive dealers can capitalize on sports marketing
        • Swiss Re: Insurers and car manufacturers: how to unlock the potential of true collaboration
        • Text2Drive: Digital retailing meets the service department
        • Trimble: The future of autonomous vehicles speeds ahead
        • Truist: Capitalize on the changing structure of auto retailing
        • Truist: Prepare now for the next era of automotive retailing
        • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
        • Walbridge: Video | Walbridge Chairman on how automotive companies are navigating the electrification boom
        • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
        • Wipro: How to address safety and security for software-defined vehicles
        • Wipro: How today’s tech decisions drive tomorrow’s sales
        • Wipro: Software Helps Address the Affordability Challenge
        • Wipro: The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem
        • Wipro: Video | Wipro CTO on how OEM's are leveraging software-defined vehicle technology
        • Notarize: What to expect for the future of auto sales
        • Seagate: Unlocking value from connected-car data
        • Amazon Web Services: AI-powered supply chain decision-making
        • Epic Games: Five ways in-car designs will change in the next five years
        • Haig Partners: How are dealerships being valued today?
        • Haig Partners: Dealership consolidation trends
        • Haig Partners: Dealership valuation trends
        • Haig Partners: Dealership succession planning
        • Ally: Navigating the future of automotive retailing
        • Google: How a century-old brand is transforming the auto industry
        • Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?
        • Solera | DealerSocket: Four real-time integrations that can save your dealership time
        • Solera | DealerSocket: Time for a new pre-owned pricing tactic
        • Kerrigan Advisors: Blue Sky Update Q4 2021
        • Qualcomm: Trading multi-year design cycles for on-demand features and experiences
        • Twitter: EV adoption is happening...in an unexpected place
      • Classifieds
      • Companies on the Move
      • People on the Move
      • Newsletters
      • Contact Us
      • Media Kit
      • RSS Feeds