Stellantis has brought its Spoticar used-car platform from Europe to the U.S., giving dealerships an outlet for their certified pre-owned inventory.
The website will be a connection point for dealers and consumers. Shoppers can use their ZIP code to browse CPO models from Stellantis brands that meet the company's requirements. Users also can set up test drives and sell their own vehicle to a dealership.
Spoticar launched in 2019 across 11 European countries. It's been available in the U.S. since July.
Stellantis said the U.S. launch is another step to help meet used-vehicle sales goals under its Dare Forward 2030 strategy.
"We're really moving the customer journey to a more digital experience," Jeff Kommor, Stellantis' head of U.S. sales, told Automotive News. "The used-car market is huge; it's 35 to 40 million sales a year. It's almost twice as big as the new-car industry, and it's an integral part of our dealers' profitability as well. We want to be able to give the customer an opportunity to purchase a certified vehicle through a frictionless, seamless process."
Kommor said used-car inventory has been tight in recent years, but he has noticed an uptick in dealerships certifying used vehicles recently.