CarMax's long-stated goal has been to give customers the chance to transact when, where and how they want to — whether in the physical or digital realms or in both — a concept known as omnichannel retailing.
The nation's largest used-vehicle retailer has now transformed every aspect of its business to fulfill this goal, and it will let the masses know about it through a multimillion-dollar marketing push set for 2021, CEO Bill Nash said.
"We want customers to understand that CarMax offers the ultimate flexibility to shop and buy on their terms, their way," Nash said last month after the retailer reported higher earnings for its fiscal third quarter.