NEXT STAGE: Redesign in 2021
Compared with its segment peers, the Toyota full-size pickup is ancient — its current platform dates to 2007 — so in terms of the nation’s most rough-and-tumble, profit-rich segment, the Tundra has quite a bit of catching up to do. Much of the work for the redesigned 2022 Tundra, due in dealerships in the second half of 2021, will be carried by Toyota’s F1 platform.
While Toyota has no designs on trading paint with the Detroit 3 in chasing pickup sales crowns, it does think it can capture market share with a smartly designed, relatively affordable pickup that will feature surprising capability. To that end, like the Tacoma, the Tundra will feature a full-hybrid powertrain. The big question is whether the U.S.-designed offering will be enough to turn heads in a white-hot segment that moves faster than almost any other in terms of technological advances.
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