Breadcrumb Home Marketing Advertising Super Bowl Subscription Required NADA Show Kia leans into Super Bowl while others sit out Subscription Required Marketing Why Super Bowl auto ad spending is trending down Cartoons Leo Michael Cartoon: Not this year Subscription Required Marketing Toyota sitting out Super Bowl for first time since 2017 Subscription Required Marketing Why CarMax, Carvana and Vroom are sitting out the 2023 Super Bowl Subscription Required Marketing BMW puts media and creative into agency review Subscription Required Marketing Kia confirms return to Super Bowl in 2023 Subscription Required Commentary Sacking the Super Bowl ads Subscription Required News Analysis The final word on the Super Bowl EV ad blitz Subscription Required Super Bowl EV maker Polestar's ad ribbing Musk, VW most popular at Super Bowl, report says Load More Digital Edition THIS WEEK'S EDITION See our archive Fixed Ops Journal Read the issue See our archive Sign up for free newsletters Daily Summary (weekdays) Weekly Summary (Mondays) Breaking News Alerts (as needed) Yes, I'd like to receive email communications on editorial features, special offers, research and events and webinars from Automotive News. EMAIL ADDRESS Please enter a valid email address. Please enter your email address. Please verify captcha. Please select at least one newsletter to subscribe. See more newsletter options at autonews.com/newsletters. You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.