RETAIL TECHNOLOGY
Coverage of the digital transformation around selling a vehicle, from the use of software tools and social media to reach buyers to creating a showroom-free online sales experience.
After market challenges, online player Shift Technologies is revamping its used-car operations to include job cuts and a merger with used-vehicle consignment company CarLotz.
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About 100 dealers are waiting to have the Toyota SmartPath or Lexus Monogram suite of digital retailing software installed.
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Some public new-vehicle retailers are selling thousands of vehicles on branded digital platforms, while others are expanding their e-commerce tools to more customers.
Experts say there are multiple reasons why starting a new standalone brand for digital sales could make sense, from diversification and geographic expansion to reaching new consumers.
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