RETAIL TECHNOLOGY
Coverage of the digital transformation around selling a vehicle, from the use of software tools and social media to reach buyers to creating a showroom-free online sales experience.
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A muscle-car giveaway harvests consumers' addresses, which Dodge can use to build confidence in its electric future.
TrueCar is piloting a digital retailing platform, TrueCar+, with dealerships in Florida, with plans to expand it to more markets.
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The data integration service provider, which works with dealerships, says it found no evidence that customers' data was compromised.
The vehicle listings company's CarOffer wholesale trading platform continues to expand, along with a new online instant cash offer feature launched this year.
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