Ford detailed the new used-vehicle brand, called Ford Blue Advantage, to roughly 8,000 dealership employees during a three-day virtual meeting.

The idea of connected and over-the-top TV advertising is to target buyers more likely to be in market for a vehicle vs. a mass audience.

Facing a 39-count federal indictment, the former chairman and CEO of the dealership services giant is scheduled to appear in court for a bail review hearing this week.

Brockman, who faces federal tax evasion and money laundering charges, stepped down as CEO and chairman dealership management system giant Reynolds and Reynolds, the company said Friday.