Cadillac's digital showroom, Cadillac Live, is a mutually beneficial example of an automaker and dealers working together to improve the car-shopping process.

Cadillac's digital showroom helps the automaker work with dealers on retail transactions.

An expansion of the luxury brand's virtual showroom came at just the right time — weeks before the pandemic forced many dealerships to temporarily close their doors. Since then, the tool has given dealers thousands of sales leads.

The nation's largest used-vehicle retailer said it has transformed every aspect of its business so that it can deliver an omnichannel experience.