RETAIL TECHNOLOGY
Coverage of the digital transformation around selling a vehicle, from the use of software tools and social media to reach buyers to creating a showroom-free online sales experience.
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Google directed the Tier10 ad agency to shoot a campaign with an iPhone to show dealers that they don't need costly equipment to produce top-notch YouTube spots.
Audi of America President Daniel Weissland identified the vendor in an email to dealers as Shift Digital, which is “used by Audi, Volkswagen, and some authorized dealers in the United States and Canada.”
Two dealership digital retailing providers have been acquired in the past week. The buyers? DMS giants CDK Global Inc. and Reynolds and Reynolds Co.
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Reynolds says the deal furthers its Retail Anywhere strategy. Gubagoo's products include live chat tools for dealership websites and a virtual retailing platform.
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