RETAIL TECHNOLOGY
Coverage of the digital transformation around selling a vehicle, from the use of software tools and social media to reach buyers to creating a showroom-free online sales experience.
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Fair's next act will be as a vehicle retailing platform as it considers bankruptcy to eliminate debt tied to the inventory needed for that vision.
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Auto marketers have long used browsing information to personalize ads presented to consumers. The source of that data is being phased out.
A retailer's own data is going to become even more important for targeting consumers with personalized ads based on their shopping behavior.
Andy Park, CEO of dealership technology company CarNow, says the company plans to scale its digital retailing and conversational products without seeking to be acquired.
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