RETAIL TECHNOLOGY

Rodo bills itself as offering an end-to-end solution for purchasing a car within minutes via its app or website.

Dealership groups' digital retailing focus appears to be shifting toward offering as many capabilities and as much personalization as possible.

The tool, Esntial Commerce, has been rolled out initially at Penske's CarShop used-vehicle stores before a planned expansion to franchised dealerships.

The young dealership leaders honored this year have worked through two global crises: a pandemic that disrupted operations and a shortage of microchips that squeezed new-vehicle supply.