Breadcrumb Home Marketing Misunderstandings Subscription Required Marketing Misunderstandings Electrified families complicate marketing Subscription Required Marketing Misunderstandings Ford pushes to overtake Toyota hybrid sales Subscription Required Marketing Misunderstandings Marketing misunderstandings Subscription Required Marketing Misunderstandings Nissan markets ProPilot cautiously Subscription Required Marketing Misunderstandings Hands-free isn't attention free Subscription Required Marketing Volt failure hints at marketing hurdle ahead Subscription Required Marketing Can an electric Porsche win over loyalists? Digital Edition THIS WEEK'S EDITION See our archive Fixed Ops Journal Read the issue See our archive Sign up for free newsletters Daily Summary (weekdays) Weekly Summary (Mondays) Breaking News Alerts (as needed) Yes, I'd like to receive email communications on editorial features, special offers, research and events and webinars from Automotive News. EMAIL ADDRESS Please enter a valid email address. Please enter your email address. Please verify captcha. Please select at least one newsletter to subscribe. See more newsletter options at autonews.com/newsletters. You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.