Breadcrumb Home Marketing Subscription Required Super Bowl Stellantis buys Super Bowl ads for Jeep and Ram Subscription Required Guest Commentary Guest commentary: How Super Bowl ads can establish positive brand ties Subscription Required Chicago Auto Show Expanded Chicago Auto Show debuts new Toyota Grand Highlander Subscription Required Executives Longtime Mercedes-Benz USA marketing boss Drew Slaven departs Subscription Required Super Bowl GM teams up with Netflix to tout EVs in Super Bowl ad, shows Subscription Required NADA Show Kia leans into Super Bowl while others sit out Subscription Required Marketing Porsche’s failed NFT drop is a lesson for brands in Web3 Subscription Required Retail Ford offers some on Bronco waitlist $2,500 to buy something else Subscription Required Retail 8 brands struggle with U.S. conquest retention, study shows Subscription Required Marketing Polestar’s newest outlet made entirely out of snow Load More Digital Edition THIS WEEK'S EDITION See our archive Fixed Ops Journal Read the issue See our archive Sign up for free newsletters Daily Summary (weekdays) Weekly Summary (Mondays) Breaking News Alerts (as needed) Yes, I'd like to receive email communications on editorial features, special offers, research and events and webinars from Automotive News. EMAIL ADDRESS Please enter a valid email address. Please enter your email address. Please verify captcha. Please select at least one newsletter to subscribe. See more newsletter options at autonews.com/newsletters. You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.