TOKYO -- The troubled, ever-evolving Tokyo auto show will be rechristened the Japan Mobility Show when it returns in 2023 under a bigger tent that aims to include everything from motorcycles to startups and an array of new participants under an “all-industry” banner.
Organizers hope the reboot rekindles international interest in Asia’s erstwhile premier auto expo and in Japan as a technology leader. The Tokyo car conclave used to hum with global debuts. But at the last gathering in 2019, only four international brands bothered to show.
Next year, the ailing show aims to attract 1 million visitors, according to the Japan Automobile Manufacturers Association, which has hosted the Tokyo show since its inception in 1954.