TOKYO AUTO SHOW

The troubled event will rebrand itself yet again in an attempt to breathe life, energy and attendance into Asia's onetime premier auto expo.

In announcing the update, JAMA Chairman Akio Toyoda says it is important to bring together different sectors at a time when collaboration is needed to achieve carbon neutrality.

After canceling this year because of lingering COVID-19 concerns, it will reconvene in 2023 under the banner "Green and Digital."

The auto show, which survived a recession, an earthquake-tsunami and the rivalry of bigger, bolder auto events in China, has finally folded under the pressure of the COVID-19 pandemic.