Vijayan said Tekion is working with other automakers on its new enterprise-level digital retail platform, Automotive Enterprise Cloud, though the company declined to disclose Tekion's other automaker clients or how many there are. Tekion also offers a separate digital retailing platform for dealerships that use its Automotive Retail Cloud DMS.
Vijayan, 49, spoke with Staff Reporter Lindsay VanHulle last month at the NADA Show in Las Vegas. Below are edited excerpts.
On Tekion's digital retailing capabilities:
It's fully ready for the mainstream now. It has built-in features for dealers to deliver the best digital experience for their consumers. There are a few things with Tekion that [are] going to be different — truly taking the consumer end-to-end as part of their journey, and everything from shopping experience to upselling experience as part of the shopping itself and then doing all of the documentation uploads, making it really simple from their phone.
As a consumer, I want to be in control. I want choice. I should be in a position to decide whether I buy online, or whether I buy in store, or whether I do a hybrid. I think that experience is what dealers need to provide, and they know that's what they want to provide and that's what they can enable.
So using our platform, it doesn't matter where the consumer starts the process, where they end the process. It is a seamless process because it's one platform. There's no reentry of data. As you know today, that's a problem.
That all goes away with Tekion because there's only one customer record.
On Automotive Enterprise Cloud:
Tekion itself is one platform. So on top of it we have Automotive Retail Cloud, which is pretty much all focused for our dealers. It's a complete end-to-end platform for dealers to run their business and seamlessly connect to their OEM partners and their vendor partners. What we rolled out to GM is also a platform. It's not a GM-specific system. We call it Automotive Enterprise Cloud.
Automotive Enterprise Cloud is giving a digital presence and digital platform for large OEM partners, and could be a large enterprise partner, a large public company [of] dealerships. They could do the same. So it is a platform and it is not specific to GM. GM has been a phenomenal partner. There may be workflows that are configured specific for them, but if there is a big public company, dealer group, that wants to configure their own workflows slightly different, totally fine.
Dealers have full visibility to the transaction all the way through. The moment the customer chooses an inventory at the dealer, we take it to a dealer-specific part of Automotive Enterprise Cloud.