Black Widow Imaging was launched in 2016 after founder and CEO Jason Hauk had searched for years for a more efficient way to get photographs and condition reports of vehicles.
The company unveiled its camera and scanning system in 2019. Hung from the ceiling, it acts as a drive-through image generator and, paired with a kiosk and specialized software, can photograph up to 900 cars in eight hours.
Black Widow's patented black, spiderlike devices are used at 16 dealerships and 35 auctions in the U.S., and Hauk said the company is in talks with Hyundai to install the technology at port entries to take photos of new vehicles arriving from overseas. Black Widow also has branched out globally — it's working with Kavak, a Mexican used-car startup — and to sectors beyond automotive.
The company has raised more than $8 million since 2019, and Hauk said he expects total investment to break $10 million by midsummer.
Hauk, 41, spoke with Staff Reporter David Muller. Here are edited excerpts.