Berman Auto Group has brought technology not only into its sales process, but its hiring and recruiting process as well.
The six-store group, based in Chicago, has chatbots that screen employees and schedule interviews. QR codes — bar codes that can be scanned to access information, such as websites — are attached to marketing messages and can inform a user of open positions, said Amanda Whiddon, the group's executive and corporate recruiter.
This year, Berman Auto Group launched a text-to-apply feature that links a job applicant to the retailer's chatbot, allows the candidate to submit a resume from their phone and coordinates an interview, Whiddon said. At least 90 percent of the group's job applicants apply via a mobile device, she said.
That focus on technology early in the hiring process will be beneficial as the group weighs job candidates' communication skills and trains employees to work with customers on digital sales platforms, said Ross Berman, the group's vice president.