Subaru of America began 2020 with a U.S. sales goal of 725,000 vehicles and a fresh lineup led by the redesigned 2020 Outback.
After posting volume increases in January and February, Subaru was on track for its 12th consecutive year of record sales.
But in March, the impact of states' shelter-in-place orders stemming from the COVID-19 pandemic was quickly felt by Subaru's retailers across the U.S.
Sales dropped 47 percent in both March and April. May showed improvement as sales were down just 19 percent to 51,988 vehicles.