Talk From the Top

Subscription Required
Talk from the Top
MIKE FLEWITT: Post-COVID, McLaren focus shifts to electrified future
AUTOMOTIVE NEWS Subaru gets about 66 percent of its volume from the U.S. Is it too dependent on the U.S.? TOMOMI NAKAMURA:Based on the history of Subaru and the way the U.S. market has grown, it is a big market for us. It is difficult for us to really push sales growth in other markets. For example, one month’s sales in the U.S. is the same as half a year’s sales in Japan. So the U.S. market is where we’re putting a lot of resources. We don’t really have the leeway to put more resources into other markets.
Subscription Required
Talk from the Top
TOMOMI NAKAMURA: Subaru CEO eyes market share, better quality
AUTOMOTIVE NEWS Kia wants to move the brand up? HO SUNG SONG:Not only up, but also younger. We are trying to target Generation Z and millennial customers. Compared with today’s customer profile, we want to target much younger customers. We need a different approach with design language, communication language and product strategy.
Subscription Required
Talk from the Top
HO SUNG SONG: Positioning Kia for new era in EVs
AUTOMOTIVE NEWS: What kind of lineup optimization do you see happening in North America? MAKOTO UCHIDA: In North America, pickups have been growing so fast these last two or three months. And nobody knows when the electrified boom really begins in the U.S. So those are areas where we need to carefully monitor. Customer needs and segmentation is moving much faster than we expected.
Subscription Required
Talk from the Top
MAKOTO UCHIDA: Nissan recovery plan hinges on U.S. market
SUBARU'S TOM DOLL: Pandemic presents different kind of challenge
Subscription Required
Talk from the Top
SUBARU'S TOM DOLL: Pandemic presents different kind of challenge
Land Rover carries load as Jaguar leaps into EVs
Subscription Required
Talk from the Top
Land Rover carries load as Jaguar leaps into EVs
Subscription Required
Talk From the Top
American Honda's new executive vice president focused on getting the company moving
Munoz sharpens Hyundai’s focus on retail
Subscription Required
Talk From the Top
Munoz sharpens Hyundai’s focus on retail
Mercedes' U.S. boss sees opportunity in crisis
Subscription Required
Talk From the Top
Mercedes' U.S. boss sees opportunity in crisis
After downturn, Porsche expects to bounce back
Subscription Required
Talk From the Top
After downturn, Porsche expects to bounce back
Digital Edition
Automotive News 4-12-21
THIS WEEK'S EDITION
See our archive
Fixed Ops Journal
Fixed Ops Journal 4-12-21
Read the issue
See our archive
Sign up for free newsletters