DETROIT — The development of a new, nonlinear supply chain will be key to unlocking hundreds of billions of dollars in potential annual revenue from software, industry executives said on a panel at SAE's World Congress.
The traditional supplier tier model is "falling apart," said Maria Anhalt, CEO of software specialist Elektrobit. As automakers look to develop software-defined vehicles, they're increasingly working directly with software providers or tech companies instead of relying solely on traditional Tier 1 suppliers, she said.
"Many OEMs or tech giants come directly to us to start collaborating or co-developing something," she said during a Wednesday panel. "It's not like a tier hierarchy anymore. It's not a chain. It's a graph that can be pulled in both directions."
Industry executives expect much of the value of future vehicle models to stem from software products and services instead of simply the initial sale of the vehicle. Investment bank UBS estimated last year that vehicle software could generate $1.9 trillion in revenue for the auto industry by 2030.