MUNICH — Continental bears little resemblance today to the company it was when it started 150 years ago this month. In truth, it is looking increasingly unfamiliar to the company it was even 20 years ago.
But if Continental management succeeds in its mission to create a new way forward, the German megasupplier will look remarkably different just 10 years from now.
Speaking with Automotive News here last month, Continental CEO Nikolai Setzer summed up the vision of what the old company is to become: as "strong in our hardware business and our heritage on one hand, but on the other, to become even more digital, more software-driven, more software-inclined."