DAIKOJIMACHI, Japan — Brembo, the premium Italian brake-maker known for outfitting Ferrari and Lamborghini, plans to "democratize" high-performance, all-electric brake systems for mass-market brands with a new technology that harnesses the power of artificial intelligence.
The new setup, called Sensify, enables precise vehicle control by constantly applying different brake force to each of the four wheels independently. Brembo calls the development as revolutionary as the advent of antilock braking systems and wants to start production in 2025.
"Brembo is associated with high-end sports cars," Dino Maggioni, COO of Brembo's Global Business Unit, said during a demonstration at a proving ground here north of Tokyo last month.
"But with Sensify, we are presenting a solution that will democratize four-wheel independence," he said. "It's a revolutionary development in braking. It's opening a new era."