Marketing 360: Navigating the Insanity

Amid a blizzard of information and rising consumer expectations, four marketing experts took to the Automotive News stage to characterize the landscape, lay out the challenges and offer their solutions.

Nearly 500 Marketing 360 attendees heard from those on the front lines of automotive marketing and advertising. Shifting consumer demands. The challenge to simplify messaging. Knowing when to return to your roots, and when to ratchet up the innovation.