The brand, called BrightDrop, will sell a commercial van called the EV600 and an electric pallet to help with deliveries. It initially will operate in the U.S. and Canada with a new BrightDrop dealer network. GM declined to provide details about the dealer network.
The automaker's marketing strategy will be centered on EVs, and the GM logo will be modernized with a sky-blue hue and lowercase letters. Ad Age, an affiliate of Automotive News, reported that media support for the strategy will include a Super Bowl ad