The brand will showcase one 60-second spot, but Fiat Chrysler Automobiles is being mum on when the ad will air.

Fiat Chrysler has prospered in a tech realm where rivals have stumbled. Next up: Dual Bluetooth connections and in-vehicle Alexa assistance.

Citing "fatal flaws" and "hyperbolic assertions," FCA laid out six points that it believes make GM's lawsuit, alleging bribery of UAW officials, worthy of dismissal.

In one example, a California dealership spent just $700 on Snapchat filters during a local surfing contest that drew 200,000 views.

The automaker is working to pare inventory of the Jeep Cherokee and other vehicles after attempting to unload excess inventory on dealers with incentives that rose to as much as $3,000 by late December.

Moving to align production with falling demand for Jeep's No. 3 seller in the U.S., FCA US will temporarily shutter an assembly plant near Chicago starting Jan. 13.

Ram was the only FCA brand with a sales gain in 2019 and in the last quarter, posting records in both periods.

Niel Golightly, 61, presided over an FCA communications team that navigated an eventful year marked by the pending merger with France's PSA Group.

The mild hybrid system coming to the Durango next year likely will be a variation of the eTorque system found in the Ram 1500 and Jeep Wrangler, one forecaster said.

Fiat Chrysler's roughly 47,000 hourly UAW workers overwhelmingly ratified a new four-year labor contract, ending the most contentious set of Detroit 3 negotiations in years. Roughly 71 percent of workers voted in favor of the deal, the union said.

Both companies know how to overcome obstacles on their own, but they will be more adept at doing so together, PSA chief Carlos Tavares said during a visit to Detroit.

The labor cost gap Fiat Chrysler has enjoyed could largely be negated by expensive concessions designed to win support from distrustful UAW members now voting on a new contract.

UAW leaders on Wednesday approved sending the tentative four-year pact to the rank-and-file for ratification votes. The voting process begins on Friday. 

The union said it secured an additional $4.5 billion in investments from the company but released no other details. A council made up of officers from UAW locals representing FCA workers must approve the proposed four-year pact before it's presented to members for ratification. The council will review the agreement on Wednesday.

Cindy Estrada, vice president of the UAW's FCA department, said there have been "a few outside distractions" since Ford workers approved their contract on Nov. 15.