Omari Gardner Director of Content and Commentary, overseeing coverage of Toyota, Lexus, Volkswagen, Audi, Jaguar Land Rover and regulatory issues [email protected] 313-446-0438 See All Staff Page Recent Stories VW looks to diversify its work force, leadership Volkswagen of America is working to diversify its work force and its future leadership with a commitment to hiring candidates today from a broad background. Column: The fight for the future is happening on many fronts Whether you're a rapidly growing retailer, well-established automaker or scrappy mobility startup, future-proofing your business is tough work. Column: A look at the EV battery projects that are mushrooming across North America Part 3 of our five-part Intelligence Report 2023 details 16 battery plant projects that are underway or close to kicking off in the U.S. and Canada. The latest numbers on the microchip shortage: Asian factories cut production Most of the losses are in China. Meanwhile, North American factories are stepping up their short-term output. Column: GM and Toyota flip the script Toyota and General Motors, the two top-selling automakers in the U.S., each has its own ideas about electrification. Column: The EV battery's circle of life This week's Automotive News covers a variety of topics surrounding the batteries that power electric vehicles, from their birth to their useful life to their disposition to their rebirth. Lexus TX, GX fill 2 big needs for the brand The three-row 2024 Lexus TX fills an important white space in the luxury brand's lineup, while the big 2024 Lexus GX gets a redesign that was a long time coming. VW celebrates iconic bus with beach party Coinciding with the debut of the three-row version of the electric ID Buzz tailored for North America, the automaker gathered VW bus enthusiasts for the first International Volkswagen Bus Day. VW's Pablo Di Si: Price gouging ID Buzz buyers would be big mistake Pablo Di Si, head of Volkswagen in North America, says dealer price gouging on the new three-row ID Buzz electric bus would not be smart. 3-row VW ID Buzz poised to make a bigger splash in North America The electric, modern-day interpretation of Volkswagen's Microbus for North America has one more row, a bigger battery and more power than its European counterpart. Column: Don't fight DE&I naysayers, focus on building alliances It's easy to fall into the trap of arguing with DE&I naysayers. However, a recent summit by the Center for Automotive Diversity, Inclusion & Advancement is a refreshing reminder that there are many allies within the industry, and they deserve the attention and energy. How Lexus' tech partner Mirriad reaches multicultural customers in new ways Mirriad's virtual product placement technology is helping Lexus reach multicultural consumers in the U.S. via digital channels. Column: Stress test for the EV transition As the auto industry takes its biggest risk in the era of mass production — the electrification transition — this week's Automotive News highlights the magnitude of the bets being made. Column: Pondering what diversity brings to our industry This week's issue has stories that are intended to inspire and provoke thought about diversity, equity and inclusion in the auto business. Hyundai and its first Black agency connect to customers with positivity Hyundai enlists the help of its first Black marketing agency, Culture Brands, to connect with Black consumers through authentic, uplifting campaigns. Load More
Omari Gardner Director of Content and Commentary, overseeing coverage of Toyota, Lexus, Volkswagen, Audi, Jaguar Land Rover and regulatory issues [email protected] 313-446-0438 See All Staff Page