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    • Capgemini: Unlocking the next turn in the mobility roadmap
    • Champ: The history of titling and the cost of human error
    • Cox: Automation and the future of automotive retail
    • Cox: Transformation toward eCommerce in automotive retailing
    • Cox: Transforming F&I for Automotive eCommerce
    • Deloitte: ACCELERATING DIVERSITY, EQUITY AND INCLUSION
    • Easycare: Reinventing the service contract for EVs
    • Easycare: The importance of benchmarking your reinsurance performance
    • Effectv: Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023
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    • Kerrigan Advisors: Interview with Hitchcock Automotive
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    • PACE: Electrification Technology: Once the supply chain gets over the shock, EVs offer opportunities
    • Pace Program Navigating advanced driver-assistance systems
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    • REYNOLDS AND REYNOLDS: Are you ready for the FTC Safeguard Rule changes? Take this quiz to find out
    • Rey and Rey: Automation and the future of automotive retail
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    • Spectrum Reach: Playing to win: How automotive dealers can capitalize on sports marketing
    • Swiss Re: Insurers and car manufacturers: how to unlock the potential of true collaboration
    • Text2Drive: Digital retailing meets the service department
    • Trimble: The future of autonomous vehicles speeds ahead
    • Truist: Capitalize on the changing structure of auto retailing
    • Truist: Prepare now for the next era of automotive retailing
    • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
    • Walbridge: Video | Walbridge Chairman on how automotive companies are navigating the electrification boom
    • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
    • Wipro: How to address safety and security for software-defined vehicles
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    • Twitter: EV adoption is happening...in an unexpected place
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Omari Gardner

Omari Gardner

Director of Content and Commentary, overseeing coverage of Toyota, Lexus, Volkswagen, Audi, Jaguar Land Rover and regulatory issues

[email protected]

313-446-0438

See All Staff Page
Recent Stories
Omari Gardner
Column: Akio Toyoda's vision of retrofitted EVs is noble, but flawed

Akio Toyoda's vision of retrofitting vehicles with EV and hydrogen powertrains to reduce the automotive fleet's carbon footprint is noble, but a difficult business proposition.

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The latest numbers on the microchip shortage: 2.7M vehicle cuts forecast for 2023

For 2023, AutoForecast Solutions estimates more than 2.7 million vehicles will be cut from productions schedules because of the global semiconductior shortage.

Learn what Minneapolis and other cities are doing to promote EV equity.
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Omari Gardner
Column: In defense of picking Joe Manchin, Elon Musk as Automotive News All-Stars

Manchin and Musk have generated their share of controversy, and they won't win any popularity contests in some circles, but there is no denying that the impact each has had on the industry this year has been outsized.

Hugene Fields
New NAMAD President Hugene Fields brings outsider's perspective to auto retail

Hugene Fields, who has extensive nonprofit experience, takes his first foray in the automotive world as the new president of the National Association of Minority Automobile Dealers.

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General Motors says it's extending its benefits program as it seeks "ways to widen opportunities for people from all backgrounds."

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Column: DE&I good for the car business, and we will keep covering it

We sometimes hear arguments against corporate diversity, equity and inclusion policies on grounds that they are unfair. Here is the counterargument.

ROSS-MAIN_i.jpg
Lexus on track in transition to electric vehicles

Dejuan Ross sees Lexus remaining steady on its planned transition to an all-electric vehicle lineup by the next decade, beginning early next year with the RZ 450e.

Biomedical researchers are working to identify key risk factors for the gender gap in vehicle safety, digging deep into the shape and density of bones, muscle structure and ligament size.
watch video
Female drivers more likely to be hurt in crashes

A female driver is 73 percent more likely to be seriously injured than a male driver in a vehicle crash and 17 percent more likely to die, data shows.

LEXUSRX60P-MAIN_i.jpg
Lexus RX drops V-6, gains fuel efficiency

The Lexus RX's updated powertrains, which replace the outgoing gasoline and hybrid models' 3.5-liter V-6 with more fuel-efficient inline-fours, are key to Lexus' plan to retain leadership in the midsize luxury crossover segment.

Microchip illustration
The latest numbers on the microchip shortage: N.A. vehicle output cut by 100,000

More than 100,000 vehicles were cut from North American production schedules because of the global microchip shortage last week, according to the latest AutoForecast Solutions report.

Trombone Shorty is teaming up with Acura, which has been the automotive partner of his foundation since 2016.
How Acura uses pop culture to reach younger, diverse U.S. consumers

Acura, which has its sights set on returning to 200,000 annual U.S. sales, is working to reach younger and diverse consumers through various pop culture-themed marketing efforts.

The Toyota bZ4X was available for test drives at Toyota Motor North America’s headquarters during a media event this month.
I was going to wait to get an EV, but the time to switch is now

Until recent events, I was waiting for more economical vehicle options, longer ranges and improved charging infrastructure. But there are a number of compelling reasons to take the plunge now, at least for me.

Stanton
Dealers need ‘seat at the table' on EV policy, says NADA's Mike Stanton

At the Automotive News Congress in Washington, Mike Stanton said: "We've talked a lot about dealer and factory relations, but we can't get it done alone."

  • Load More
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      • (Discontinued Brands)
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      • Virtual reveals (Sponsored)
        • NISSAN: 2023 Z
        • MITSUBISHI: 2022 Outlander
        • NISSAN: 2022 Pathfinder and 2022 Frontier
        • GENESIS: 2021 GV80
        • KIA: 2021 K5
        • LEXUS: 2021 IS
        • NISSAN: 2021 Rogue
        • TOYOTA: 2021 Venza and 2021 Sienna
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      • Salty
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    • Publishing Partners
      • Allstate: Compliance standards are changing. Here’s what you need to know.
      • Allstate: The ABCs of maximum F&I effectiveness
      • Ally All Ears Podcast Episode | The next evolution in virtual F&I
      • Ally All Ears Podcast | How F&I is driving dealership profits
      • Ally All Ears Podcast | building customer loyalty during challenging times
      • Ally All Ears Podcast | reducing friction in the purchase process
      • Ally: All Ears Podcast | Building trust to attract and retain customers
      • Ally: All Ears Podcast | Staying competitive with vehicle acquisition
      • Ally: All Ears Podcast | Used Car Bubble
      • Ally: All Ears Podcast | practices you may incorporate into your F&I department
      • Amazon Ads: Marketing tips for electric cars and alternative-fuel auto advertisers
      • Big Ass Fans: Reducing risk and productivity loss with Big Ass Fans & evaporative coolers
      • CDK Global: Shoppers make clear the service features they want
      • Capgemini: Unlocking the next turn in the mobility roadmap
      • Champ: The history of titling and the cost of human error
      • Cox: Automation and the future of automotive retail
      • Cox: Transformation toward eCommerce in automotive retailing
      • Cox: Transforming F&I for Automotive eCommerce
      • Deloitte: ACCELERATING DIVERSITY, EQUITY AND INCLUSION
      • Easycare: Reinventing the service contract for EVs
      • Easycare: The importance of benchmarking your reinsurance performance
      • Effectv: Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023
      • Experian, GroundfTruth and Spectrum Reach: Dealership marketing: Navigating automotive advertising in a post-pandemic world
      • Experian: Evolving identity beyond the “who” to enable the “how”
      • Experian: Three steps to adapting to constant change in automotive marketing
      • Haig Partners: Buy-Sell Q&A: Where the Automotive M&A Market is heading
      • Haig: Buy-Sell Q&A | Navigating partial dealership sales
      • Haig: Buy-Sell Q&A: Future-proofing your dealership
      • Haig: Buy-Sell Q&A: What is the value of an M&A advisor?
      • JM&A Group, Easycare, Assurant: Unlocking new opportunities in F&I with digital retailing
      • Kerrigan Advisors: Interview with Baxter Auto Group
      • Kerrigan Advisors: Interview with Hitchcock Automotive
      • OEC: How to understand what customers are saying when they’re not saying it
      • PACE: Electrification Technology: Once the supply chain gets over the shock, EVs offer opportunities
      • Pace Program Navigating advanced driver-assistance systems
      • Phone Ninjas: 5 Reasons you need to use phone scripts for your dealership
      • REYNOLDS & REYNOLDS: Creating great retail customer experiences
      • REYNOLDS AND REYNOLDS: Are you ready for the FTC Safeguard Rule changes? Take this quiz to find out
      • Rey and Rey: Automation and the future of automotive retail
      • Siemens: The impact of vehicle electrification and connectivity on electrical system design
      • Spectrum Reach: Playing to win: How automotive dealers can capitalize on sports marketing
      • Swiss Re: Insurers and car manufacturers: how to unlock the potential of true collaboration
      • Text2Drive: Digital retailing meets the service department
      • Trimble: The future of autonomous vehicles speeds ahead
      • Truist: Capitalize on the changing structure of auto retailing
      • Truist: Prepare now for the next era of automotive retailing
      • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
      • Walbridge: Video | Walbridge Chairman on how automotive companies are navigating the electrification boom
      • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
      • Wipro: How to address safety and security for software-defined vehicles
      • Wipro: How today’s tech decisions drive tomorrow’s sales
      • Wipro: Software Helps Address the Affordability Challenge
      • Wipro: The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem
      • Wipro: Video | Wipro CTO on how OEM's are leveraging software-defined vehicle technology
      • Notarize: What to expect for the future of auto sales
      • Seagate: Unlocking value from connected-car data
      • Amazon Web Services: AI-powered supply chain decision-making
      • Epic Games: Five ways in-car designs will change in the next five years
      • Haig Partners: How are dealerships being valued today?
      • Haig Partners: Dealership consolidation trends
      • Haig Partners: Dealership valuation trends
      • Haig Partners: Dealership succession planning
      • Ally: Navigating the future of automotive retailing
      • Google: How a century-old brand is transforming the auto industry
      • Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?
      • Solera | DealerSocket: Four real-time integrations that can save your dealership time
      • Solera | DealerSocket: Time for a new pre-owned pricing tactic
      • Kerrigan Advisors: Blue Sky Update Q4 2021
      • Qualcomm: Trading multi-year design cycles for on-demand features and experiences
      • Twitter: EV adoption is happening...in an unexpected place
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