The luxury brand is requiring U.S. dealers who want to keep their franchises after 2022 to spend at least $200,000 installing chargers, buying special tooling and training their employees to handle a lineup that's planned to be fully electric within a decade.
In three years as CEO, the 65-year old has overhauled Ford's product lineup and began an $11 billion restructuring to make the company a more agile competitor but hasn't arrested the decline in Ford shares.
Nikola has no sales, no revenue and nothing even remotely resembling profits. What it does have is founder Trevor Milton, with big ambitions, plenty of confidence and a Twitter account he used last week to share his views on "what legacy automakers don't understand." It's all straight from the Tesla playbook.