Online customer reviews of dealership service departments are the farthest-reaching, longest-lasting form of word-of-mouth advertising. Fixed operations managers need to appreciate and harness the power of social media, which increasingly drive consumers to — or away from — service lanes.
Virgil Skinner, past chairman of the Houston dealers association, laid out what he expects his peers to do in the next few days. The message he is sending is that the post-Harvey recovery will be tedious and painful, but vital. "It's going to take the better part of a week for dealers to actually get into their stores, assess the damage and come up with a plan to get back in business," Skinner said. "Not just for themselves but especially for the employees."
More dealers are installing packages of clear or tinted protection film from companies such as 3M and XPEL -- either like the old "car bra" or covering the entire vehicle. It can save buyers grief from road rash and parking lot door dings.